Director of Social Media

The Director of Social Media is responsible for the voice, appearance, and strategy of the SwampBats brand through social media. You will lead a team of two (the Social Media Coordinator and the Multimedia Content Producer) and set the creative direction. This is a hands-on role: you will design, shoot, and edit alongside your team.

Responsibilities include: 

• Build and manage the season-long content calendar for use in posting across Facebook, Instagram, X,  and TikTok
• Lead and mentor the Social Media Coordinator and Multimedia Content Producer on game days and community events
• Set brand voice, visual standards, and approve content before it goes live with feedback and edits.
• Direct content planning, ideation, and promotion of theme nights and sponsorship obligations.
• Help to coordinate social appearances with local businesses (player and mascot visits, takeovers, promotions) to fulfill sponsor social media requirements
• Track sponsor deliverables each game and send partners photos and media. 
• Lead photography and videography for game nights, media day, headshots, and community events, 
• Assist in helping the Content Producer in uploading assets to Dropbox and delivering player photos to the league. 
• Direct and help create and edit the season-long highlight video as well as videos highlighting key events, Kids Camp, Red Sox Camp, Independence Eve, All-Star Game, Pink in the Park ect. 
• Analyze social media performance monthly and use it to guide strategy
• Manage communication during rainouts, postponements, and other time-sensitive updates
• Keep the team current on social media trends and platform changes

Skills / Qualifications

• Photography and video skills
• Proficiency with Photoshop, Illustrator, or Canva to help create graphics and flyers
• Leadership or team-lead experience; ability to delegate and give clear feedback
• Strong written and verbal communication; comfortable working with business owners and sponsors
• Strong organization, project management, and attention to detail
• Understanding of social media platforms and analytics tools
• Willingness to work nontraditional hours, including late nights and weekends

Additional Info: Full-time internship, late May – mid-August. Unpaid, but we provide housing, a game-night meal, 24/7 gym access, and a $600 stipend. Own transportation is encouraged but not necessary.