PR Intern

This organisation is an integrated communications agency that develops creative campaigns for consumer-facing brands. Its work brings together public relations, social media, influencer marketing, digital communications and creative content.

The agency supports clients across sectors including lifestyle, sport, health and wellness, beauty, fashion and consumer products. Its campaigns are designed to build brand awareness, strengthen reputation and create meaningful engagement with target audiences.

The working environment is creative, fast-paced and collaborative, providing interns with exposure to different clients, campaigns and areas of communications.

Internship Overview

The PR Intern will support the team with the planning and delivery of public relations campaigns for a variety of consumer brands.

The intern will assist with media research, press materials, journalist and influencer lists, campaign ideas, product samples, events and client reporting. They will also monitor news and consumer trends to identify opportunities for clients to join relevant conversations.

This is an ideal opportunity for a creative and organised student who enjoys writing, following the media and developing ideas that help brands connect with their audiences.

Key Responsibilities

Media Research and Monitoring

• Research journalists, publications, broadcasters, podcasts and online media.

• Build and update targeted media lists.

• Monitor newspapers, magazines, websites and social media for relevant coverage.

• Track client, competitor and industry news.

• Identify emerging consumer, cultural and media trends.

• Research upcoming editorial features and media opportunities.

• Help identify opportunities for clients to respond to current news stories.

• Maintain accurate records of media contacts and coverage.

PR Writing and Media Relations

• Assist with drafting press releases, media alerts and pitch emails.

• Write product descriptions, campaign summaries and short-form copy.

• Adapt written content for different publications and audiences.

• Proofread materials for accuracy, grammar and consistency.

• Prepare background information for journalist enquiries.

• Support the distribution of press materials.

• Help follow up with relevant journalists and media contacts.

• Communicate professionally with external contacts under the guidance of the team.

Campaign and Creative Support

• Contribute ideas during campaign brainstorms.

• Research creative PR activations and competitor campaigns.

• Help develop campaign concepts that respond to client objectives.

• Support integrated campaigns across PR, social media, influencer marketing and digital content.

• Research suitable partnerships, spokespeople and campaign contributors.

• Assist with creating presentation materials and campaign mood boards.

• Follow consumer trends and identify ideas that may resonate with target audiences.

• Support the team with campaign administration and delivery.

Influencer and Product Support

• Research influencers and content creators who align with client brands.

• Assist with creating and maintaining influencer lists.

• Support influencer outreach and campaign coordination.

• Help organise product samples and media mailings.

• Track product requests, dispatches and responses.

• Maintain accurate records of influencer content and coverage.

• Monitor campaign activity across social media.

• Assist with preparing influencer and campaign reports.

Events and Client Support

• Support the planning and delivery of press events, product launches and brand activations.

• Research venues, suppliers and event ideas.

• Help prepare guest lists, invitations and event materials.

• Assist with event set-up, registration and on-site activity where appropriate.

• Prepare notes, research and materials for client meetings.

• Attend team meetings and contribute relevant updates.

• Help track actions, deadlines and campaign deliverables.

• Provide general administrative support across client accounts.

Reporting and Evaluation

• Collect and organise media coverage.

• Help evaluate the quality and relevance of press coverage.

• Update campaign trackers and client reports.

• Record publication reach, engagement and other relevant results.

• Assist with producing presentation slides and campaign summaries.

• Help identify key campaign achievements and learning points.

• Ensure reporting information is accurate and clearly presented.

Candidate Profile

The ideal candidate will have:

• A strong interest in public relations, media, brands and consumer trends.

• Clear and engaging written communication skills.

• Creativity and enthusiasm for developing new ideas.

• Strong attention to detail.

• Good organisation and time-management skills.

• Confidence conducting online research.

• An understanding of major media and social media platforms.

• The ability to manage several tasks and deadlines.

• A proactive and positive approach to work.

• The ability to work independently and collaboratively in a fast-paced environment.

Previous experience with student media, social media content, marketing, events or communications would be beneficial but is not required.

What the Intern Will Gain

Through this internship, the intern will gain experience in:

• Supporting consumer PR campaigns.

• Researching journalists, publications and influencers.

• Creating targeted media lists.

• Drafting press releases and media pitches.

• Monitoring news and identifying media opportunities.

• Supporting influencer and product-seeding campaigns.

• Contributing to campaign brainstorms and creative concepts.

• Assisting with press events and brand activations.

• Collecting and evaluating media coverage.

• Understanding how PR works alongside social, influencer and digital marketing.

• Working across several client accounts within an agency environment.

What career area(s) would be a good fit for a candidate interested in this position?

• Public Relations

• Media Relations

• Consumer Communications

• Corporate Communications

• Brand Communications

• Influencer Marketing

• Social Media Marketing

• Content Marketing

• Digital Marketing

• Creative Campaigns

• Event PR

• Journalism

• Advertising

• Account Management

What major(s) are a good fit for this internship?

• Public Relations

• Communications

• Marketing

• Advertising

• Journalism

• Media Studies

• Digital Media

• English

• Creative Writing

• Business

• Business Administration

• Fashion Marketing

• Sports Marketing or Sports Management

• Event Management

• Graphic Design or Visual Communications

What industry or industries does this company most closely align to?

• Public Relations and Communications

• Marketing and Advertising

• Creative Agency Services

• Digital and Social Media

• Influencer Marketing

• Consumer Brands

• Lifestyle

• Sport and Fitness

• Health and Wellness

• Beauty and Fashion

• Events and Brand Experiences

What types of skills are associated with this position?

• Media research

• Media-list development

• Press-release writing

• Media pitching

• Copywriting

• Media monitoring

• News and trend analysis

• Influencer research

• Product seeding and media mailings

• Campaign brainstorming

• Creative concept development

• Event support

• Client-account support

• Campaign reporting

• Social media monitoring

• Presentation development

• Professional communication

• Organisation and time management

• Accuracy and attention to detail

• Teamwork and adaptability

What are the required skills for this position?

• Strong written and verbal communication skills

• An interest in news, media, consumer brands and current trends

• Good online research skills

• Creativity and a willingness to contribute ideas

• Strong attention to detail

• Good proofreading and editing skills

• The ability to organise tasks and meet deadlines

• Confidence using Microsoft Office or Google Workspace

• Familiarity with major social media platforms

• A professional approach to external communications

• The ability to work effectively within a team

• A positive and proactive attitude

• The ability to adapt to changing priorities in a fast-paced environment

This position enhances the following skills:

• Public relations strategy

• Media relations

• Press-release and media-pitch writing

• Journalist and influencer research

• Media-list building

• News monitoring and newsjacking

• Consumer and cultural trend analysis

• Influencer marketing

• Product seeding and campaign coordination

• Creative campaign development

• Brand communications

• Event and product-launch support

• Client-account management

• Media coverage analysis

• Campaign measurement and reporting

• Professional networking

• Presentation development

• Commercial awareness

• Written and verbal communication

• Organisation, teamwork and time management

Brand Nation

An award-winning integrated creative marketing and communications agency based in London, specialising in public relations, influencer marketing, digital strategy, social media, content production and performance marketing. The agency develops culturally driven campaigns that combine creativity with data-led insight to help brands build visibility, engagement and measurable commercial impact. Its work spans multiple sectors including lifestyle, sport, beauty, technology and retail, and it delivers end-to-end campaign services such as brand storytelling, media relations, influencer activation, experiential events and digital amplification across global markets

This internship is unpaid and requires an API program fee starting at $8,399. The fee covers the broader international program, including pre-departure services, housing, local logistics, on-site support, team-building activities, and post-program career support—including career coaching and access to the API Career Hub. Program fees vary by destination, duration, and included services.

ADDITIONAL BENEFITS

On-site Supervision and Support
Our internships include 24/7 on-site staff to support students working and living abroad. All students will also report to a supervisor at their internship site. Supervisors provide and oversee daily tasks, introduce the intern to team members, and mentor the intern in organizational agility, skill acquisition, and career readiness. Interns complete a midpoint and final evaluation, and supervisors complete a final evaluation of their interns. All work responsibilities and projects are approved in advance.

Academic Credit
Students on an internship have the opportunity to enroll in their home university for credit, or enroll in a course through API to transfer back to their university for credit. Email support-internships@apiexperience.com for more information and a syllabus.

Housing and Excursions
Housing and excursions are included in your internship and will be selectable during the application process.

Visa Sponsorship
This position does not offer visa sponsorship for non-US citizens

Visa Sponsorship (London, Edinburgh, Sydney only)
Selected candidates will be responsible for obtaining a temporary work visa with support from API, please note that this has an additional expense on the candidate. For more information visit our visa page