Sales Enablement & Business Analytics Intern

At Badger Meter, we're more than a leading global water technology company—we're innovators with a mission to preserve and protect the world's most precious resource. For over 120 years, our solutions have helped communities optimize water use, reduce waste, and improve efficiency.

The Badger Meter Internship Program provides hands-on, real-world experience to students through projects that make a difference! In addition to your projects, you will be given the opportunity to participate in our robust Intern program focused on Badger Meter Culture, professional development, community outreach, and a final capstone project.

What You Will Contribute 

Badger Meter is seeking a Sales Enablement & Business Analytics Intern to support initiatives designed to strengthen sales enablement, improve business processes, and provide data-driven insights that support revenue growth.

This cross-functional role will provide exposure to Sales, Marketing, Operations, and Proposals, giving you the opportunity to understand how different functions work together to support customers and drive business performance. You will help evaluate business information, competitive intelligence, and processes to identify opportunities for continuous improvement.

You will contribute to projects that help the organization make better business decisions through improved data, processes, and analysis. This experience is designed to provide practical exposure to Sales Operations and develop the skills needed to evaluate business opportunities and make recommendations based on data. 

Essential Job Duties

• Support Sales Enablement initiatives that improve the effectiveness and efficiency of sales teams.
• Assist with gathering, organizing, and analyzing business and competitive information.
• Develop and maintain processes and databases for FOIA (Freedom of Information Act) information and related business intelligence.
• Conduct competitive analysis and organize findings into useful resources for Sales, Marketing, Operations, and Proposals teams.
• Identify opportunities to improve access to competitive and business information.
• Analyze existing processes and identify opportunities for continuous improvement.
• Support the development and documentation of improved business processes.
• Help evaluate business opportunities using data, research, and analytical techniques.
• Assist with developing business cases and recommendations for process improvements.
• Support Sales Operations activities and projects.
• Research market, customer, industry, and competitive trends.
• Organize and present information in a clear and actionable format for internal stakeholders.
• Collaborate with cross-functional teams to understand business needs and develop solutions.
• Assist with reporting, analysis, presentations, and other sales enablement materials.
• Participate in projects that support revenue growth and data-driven decision-making.
• Document processes, findings, recommendations, and project outcomes.
• Support additional Sales, Marketing, Operations, and Proposals initiatives as needed.

Qualifications

• Currently pursuing an MBA, Master's degree in Marketing, Marketing, Business Administration, or a related field.
• Strong analytical and problem-solving skills.
• Ability to research, organize, and interpret business information.
• Strong written and verbal communication skills.
• Ability to work with data and translate findings into actionable recommendations.
• Strong attention to detail and organizational skills.
• Ability to work effectively across multiple departments and collaborate with a variety of stakeholders.
• Comfortable researching unfamiliar topics and asking questions to develop a deeper understanding.
• Ability to manage multiple priorities and meet project deadlines.
• Demonstrated interest in sales, marketing, business strategy, or operations.

Preferred Skills

• Experience with Excel, data analysis, reporting, or business intelligence tools.
• Experience with competitive intelligence or market research.
• Experience creating presentations or communicating business findings.
• Familiarity with CRM or sales operations systems.
• Experience with process mapping or continuous improvement.
• Experience developing business cases or evaluating business opportunities.
• Experience working on cross-functional projects. 

What You Will Learn

• How Sales Operations supports revenue growth and sales effectiveness.
• How Marketing, Sales, Operations, and Proposals work together to support the business.
• How to gather and evaluate competitive and market intelligence.
• How to organize business information into usable databases and resources.
• How to analyze business processes and identify opportunities for improvement.
• How to develop data-driven recommendations and business cases.
• How to use data and research to support business decisions.
• How Sales Enablement initiatives improve sales team effectiveness.
• How to communicate analytical findings and recommendations to cross-functional stakeholders.
• How continuous improvement principles can be applied to business and commercial processes.
• How to evaluate business opportunities from a strategic and operational perspective. 

Internship Projects & Expected Outcomes

The intern will support Sales Enablement initiatives with an emphasis on improving the information, processes, and analytical capabilities available to the business.

Key projects may include:

• Developing and improving a process and database for FOIA information.
• Conducting competitive analysis and organizing findings for internal use.
• Identifying opportunities to improve business processes.
• Supporting the development of business cases for process improvement initiatives.
• Evaluating data and information to identify opportunities that can support revenue growth.
• Developing resources that enable Sales and other business functions to make more informed decisions.

Expected outcomes include a more effective process for managing FOIA and competitive information, improved access to business intelligence, and recommendations for process improvements that can support more efficient and data-driven decision-making.

Career Exposure

This internship provides broad cross-functional exposure to:

• Sales
• Sales Operations
• Sales Enablement
• Marketing
• Business Analytics
• Operations
• Proposals
• Competitive Intelligence
• Business Strategy
• Process Improvement

The experience may provide a foundation for future full-time opportunities in Sales Operations, Marketing, Sales, Sales Enablement, or related business functions.

Future Skills & Capability Development

As Badger Meter continues to grow, the ability to connect data, business strategy, customer needs, and sales execution will become increasingly important.

This internship supports the development of future Sales Enablement and Operations capabilities by giving the intern hands-on experience evaluating business information, improving processes, developing competitive intelligence, and supporting data-driven decisions.

The cross-functional nature of the role will also help develop the ability to work across organizational boundaries, understand different business perspectives, and translate information into actionable recommendations that support revenue growth.

The goal is to provide the intern with meaningful experience in Sales Operations and business analysis while helping Badger Meter identify opportunities to improve processes and make stronger data-driven business decisions.