Digital & Content Assistant Intern

This individual will be responsible for digital marketing oversight and creating content for clients, as well as internal communications (for both Helm Creative Studio and The Story Factory). This includes, but is not limited to, both internal and external marketing campaigns, digital content calendars, social media campaign planning and execution, email and digital campaign development and management, analytics, distribution of press releases and media advisories, blogs, resources, and comprehensive brand management, including for portals, grants, and awards. This individual will also oversee social channels, email marketing campaigns, Google business and web presence, and more. This individual will be responsible for taking goals and directions from sales and client managers and work to achieve them, as well as work in conjunction with social media strategies and execution. This team member will also oversee digital marketing engagement for both internal and client channels, as needed, as well as digital marketing reports and goal tracking, overall. 

Essential Functions: The following are the current responsibilities for this position. All tasks will be updated in Monday.com (our Project Management Software). The instructions for each task, including any templates that should be used, can be found in the Helm Process Document. 

• Create and manage digital marketing content calendars and the strategic development for all marketing initiatives
• Strategize/create campaign guides via InDesign
• Review captions, content, links in bio, etc. and create content for social media posts to ensure digital marketing “closes the loop” on goals (including Helm, The Story Factory, and clients)
• Distribute and follow media advisories
• Develop email campaigns and oversee goal tracking
• Oversee any digital marketing strategies 
• Oversee social media channels, email marketing campaigns, Google business and web presence, including tracking design needed 
• Assist in organizing awards, grants, and online web portals 
• Assist in writing email campaigns for both Helm and clients 
• Work closely with graphic designer and editor, under the leadership of a Client Manager/client, to coordinate content you need for digital marketing support
• Work closely with the Idea Alchemist for campaign development and execution, social media direction, and company-wide media distribution, as needed
• Be on-site for client events/shoots, etc., as needed

Competency: Microsoft Suite, Google Drive, Adobe InDesign, Adobe Photoshop, email management software

Supervisory responsibilities: N/A

Work Environment: Most work is to be performed either onsite at The Story Factory (both located in Fishtown, Philadelphia) or remote.  

Physical Demands: The physical demands of the job include bending, sitting, lifting, the ability to sit or stand for long periods of time, and driving.

Position type and expected hours of work: Full-time, Monday through Friday, with occasional changes in schedule due to client needs or projects. With the opportunity to become an employee hire, full-time (once the internship period concludes)

Travel: Travel for this position is TBD based on client projects. Most travel happens within 100 miles of Philadelphia, PA (New York, New Jersey, Delaware, Washington D.C.). However, you may be required to travel a further distance, depending on the project. You will be informed if a passport, immunizations, or further travel documents, etc. are required. Travel reimbursement and guidelines can be found in our travel & reimbursement policy. This position requires reliable transportation (with a level of comfort driving within the city) and housing based in or around Philadelphia. 

Preferred Education and Experience: Based on requirements that are job-related and consistent with business needs.