Social Media & Digital Marketing Intern

Social Media & Digital Marketing Intern

Organization: The Be. Org
Location: Baltimore, Maryland | Hybrid
Position Type: Part-Time, Paid Internship
Compensation: $20 per hour
Schedule: 10–20 hours per week

About The Be. Org

The Be. Org is a Baltimore-based nonprofit organization dedicated to advancing educational equity and empowering young people to reach their full potential. Through innovative STEM education, social-emotional learning, college and career readiness, and youth leadership programs, we equip students with the skills, experiences, and opportunities needed to go beyond a dream.

Having served more than 11,500 youth and families, The Be. Org is committed to creating meaningful opportunities for students in historically underserved communities.

Position Overview

The Be. Org is seeking a creative, motivated, and digitally savvy Social Media & Digital Marketing Intern to join our communications team. This position offers college students an opportunity to gain hands-on experience developing and executing marketing campaigns, creating compelling digital content, and strengthening the online presence of a mission-driven nonprofit organization.

Working closely with the Strategic Communications team, the intern will support social media management, graphic design, photography, videography, video editing, digital storytelling, email marketing, and event promotion. The ideal candidate is a creative thinker who understands emerging digital trends, enjoys developing engaging content, and is passionate about using media and storytelling to inspire audiences and drive community impact.

Key Responsibilities

Social Media & Digital Marketing

Assist in developing and implementing social media strategies across Instagram, Facebook, LinkedIn, TikTok, and other relevant platforms.

Create, schedule, and publish engaging content aligned with organizational goals, programs, campaigns, and events.

Monitor social media engagement, identify emerging trends, and recommend strategies to increase reach, followers, and audience interaction.

Support the development and maintenance of a social media content calendar.

Assist with digital advertising, fundraising campaigns, and promotional initiatives.

Track and analyze social media performance and prepare reports highlighting engagement, reach, and campaign effectiveness.

Content Creation, Graphic Design & Video Production

Design visually compelling graphics, promotional materials, digital flyers, and social media assets.

Capture high-quality photos and videos during youth programs, community events, and organizational activities.

Edit short-form videos, Instagram Reels, TikToks, and promotional content for digital platforms.

Develop creative storytelling content highlighting student experiences, program outcomes, partnerships, and community impact.

Assist with producing video testimonials, interviews, event recaps, and promotional campaigns.

Ensure all content reflects The Be. Org's brand identity, messaging, and visual standards.

Digital Communications & Brand Development

Support the creation and distribution of email newsletters, digital announcements, and stakeholder communications.

Assist with website content updates, search engine optimization (SEO), and strategies to increase online visibility.

Develop marketing materials that support donor engagement, volunteer recruitment, program enrollment, and corporate partnerships.

Assist with media outreach, press materials, and public relations initiatives.

Collaborate with program staff to identify compelling stories, accomplishments, and opportunities for promotion.

Event Marketing & Campaign Support

Support marketing and promotional campaigns for signature events, fundraising initiatives, and youth programs.

Provide on-site photography, videography, and live social media coverage during events, as needed.

Develop event recap videos, photo collections, and post-event marketing content.

Collaborate with team members to brainstorm and execute creative marketing concepts.

Required Qualifications

Currently enrolled undergraduate or graduate student pursuing a degree in Marketing, Communications, Digital Media, Graphic Design, or a related field.

Strong written and verbal communication skills, including excellent grammar, proofreading, and editing abilities.

Experience creating content for social media platforms.

Basic proficiency in graphic design and digital content creation tools.

Familiarity with Canva, Adobe Creative Cloud, CapCut, or similar creative software.

Basic photography, videography, or video editing skills.

Strong creativity, attention to detail, and visual storytelling abilities.

Ability to manage multiple projects, meet deadlines, and work independently and collaboratively.

Understanding of current social media trends, platform features, and audience engagement strategies.

Professionalism, reliability, and willingness to receive constructive feedback.

Interest in nonprofit communications, education, youth development, or community impact.

Preferred Qualifications

Experience managing social media accounts for a business, organization, student group, or personal brand.

Proficiency in Adobe Photoshop, Illustrator, Premiere Pro, Lightroom, or comparable software.

Experience creating short-form video content for Instagram Reels, TikTok, or YouTube Shorts.

Knowledge of email marketing platforms such as Mailchimp or Wix Email Marketing.

Familiarity with social media analytics, SEO, and digital advertising.

Experience with photography, video production, motion graphics, or content storytelling.

Experience using AI-powered creative tools to support content development and marketing workflows.

Portfolio or examples of previous graphic design, video editing, social media, or digital marketing projects.

Preferred Majors

Marketing or Digital Marketing

Communications or Strategic Communications

Public Relations or Advertising

Graphic Design

Digital Media or Multimedia Production

Film, Video Production, or Media Arts

Journalism or Mass Communications

Business Administration (Marketing concentration)

English or Creative Writing

Students from other academic disciplines with relevant creative experience and a strong portfolio are also encouraged to apply.

What You'll Gain

This internship provides meaningful, hands-on experience in digital marketing, social media management, creative production, and nonprofit communications. Interns will have opportunities to:

Build a professional portfolio featuring published social media campaigns, graphic designs, photography, and video projects.

Gain real-world experience developing and executing marketing strategies.

Strengthen technical skills in content creation, video editing, digital storytelling, and marketing analytics.

Receive professional mentorship, constructive feedback, and career development support.

Collaborate with nonprofit leaders, communications professionals, and community partners.

Take ownership of creative projects and contribute original ideas.

Develop transferable skills in communication, project management, collaboration, and creative problem-solving.

Make a meaningful impact by helping share the stories of Baltimore-area youth and expanding awareness of educational opportunities.

How to Apply

Interested candidates should submit a resume and, if available, a portfolio or samples of relevant work, including social media content, graphic designs, photography, or video projects.

The Be. Org values creativity, diverse perspectives, and a commitment to community impact. We encourage students who are eager to learn, contribute new ideas, and grow professionally to apply.