PR & Influencer Marketing Specialist

Key Responsibilities

- Influencer Marketing & Seeding: Plan and execute campaign-based and always-on influencer collaborations, including influencer outreach, product seeding, and relationship management. 
- Media & Stylist Relations: Build and maintain strong relationships with media outlets, editors, journalists, and fashion stylists to increase brand visibility and secure earned media coverage. 
- Press & Media Communications: Draft and distribute press releases, media pitches, and PR materials to support product launches and brand initiatives. - **Brand Partnerships:** Identify, develop, and execute strategic brand collaborations and cross-industry partnerships to expand brand reach and awareness. 
- Events & Pop-up Activations: Lead the planning and execution of pop-up events and brand activations, coordinating with external agencies and partners to ensure successful execution.

Qualifications

- 3+ years of professional experience in public relations, influencer marketing, brand communications, or related fields preferred. 
- Previous experience working with beauty, skincare, fashion, or apparel brands strongly preferred. 
- Established relationships with influencers, media professionals, editors, or fashion stylists are a plus. 
- Proven ability to independently manage PR campaigns, influencer collaborations, and multiple projects simultaneously. 
- Strong written and verbal communication skills, with experience drafting press releases and media pitches. 
- Highly organized, proactive, detail-oriented, and comfortable working in a fast-paced environment. 
- Must be legally authorized to work in the United States and not require employer-sponsored visa sponsorship now or in the future. 
- Mandarin Chinese proficiency (written and spoken) is preferred.