Lead Marketing Manager

HIRO LEAD MARKETING MANAGER Austin, TX | HIRO Technologies

TL;DR: WHAT YOU’LL OWN

You’ll own the marketing engine that helps turn HIRO from an incredible product and technology into a brand millions of people know, love, talk about and support.

In short, you’ll own: Overall marketing strategy + execution across brand, growth, creative and lifecyclePaid acquisition across Meta, Google, creator whitelisting and emerging channelsGrowth metrics including CAC, ROAS, conversion, retention, LTV and overall marketing efficiency

Creative strategy and a constant pipeline of high-performing ads, hooks, campaigns and content

Brand storytelling that makes diapers, fungi, biotechnology and waste genuinely fascinating

Email + SMS across acquisition, conversion, subscription, retention, win-back and referral

Product launches + campaigns that get people talking and sharing

Marketing budget + forecasting, knowing where every dollar is going and why

Creative team leadership across designers, editors, photographers, creators, agencies and freelancers

Customer journey, from “What the heck is a Myco-Pod?” to “I’m telling every parent I know about this”

Constant experimentation with new audiences, channels, ideas and ways to grow

Culture + relevance, finding the big, surprising ideas that make HIRO impossible to ignore

You’ll work closely with Alexandra, who leads social media, influencers/collaborations, ambassadors, events and partnerships. You will also work closely with our designers Rachel and Martina as well as our epic video guy Francisco.

Bottom line: We want someone who can build a beloved brand AND a high-performing growth machine.

ABOUT HIRO

Here’s a crazy fact:

A baby will go through roughly 6,000 diapers before they’re potty trained.Those diapers are used for a few hours.Then they can sit in a landfill for hundreds of years.We looked at that and thought:There has to be a better way.So we turned to nature.For billions of years, fungi have been some of nature’s greatest decomposers, breaking things down and transforming waste into something new.

And we asked a pretty wild question:Could we harness that same intelligence to rethink one of the biggest waste problems hiding in plain sight?

So we built HIRO. We make premium diapers with up to 50% less plastic, paired with our proprietary Myco-Pod™ technology, designed to harness mycelium to help break down diaper waste in landfill-like conditions.But diapers are just the beginning.Our bigger vision is to rethink the entire idea of “disposable.”Because there really is no “away.”Everything we make has to go somewhere.We’re building at the intersection of consumer products, biotechnology, nature and culture, and we want to prove that products can be incredibly high-performing, beautifully designed, joyful to use AND radically better for the planet.We’re a startup.We move fast. We experiment. We make things happen. We care A LOT.And we have a very, very big mission.Now we’re looking for someone extraordinary to help us bring it to the world.

THE ROLE

We’re looking for a Head of Marketing who wants to BUILD.

Someone who can take everything that makes HIRO special, the product, the science, the mission, the audacity, the weird wonderful fungi 🍄, and turn it into a brand people can’t stop talking about.

This is NOT a job where you make the strategy and then hand everything off to five agencies.You’ll dream it up.

Build the plan.

Rally the people.

Look at the numbers.

Write the hook.

Give feedback on the ad.

Find the creator.

Fix the funnel.

Launch the campaign.

Figure out why something isn’t working.

And when something IS working, pour gasoline on it.

Some days you’ll be looking at CAC, ROAS and conversion.

Other days you’ll be asking:“What could HIRO do that would make the entire internet pay attention?”Ideally, you LOVE both.

We want someone who can zoom all the way out to see the cultural opportunity and then zoom all the way back in and obsess over the five words on an ad.

WHAT YOU’LL OWN

Growth + Marketing

You’ll own HIRO’s overall marketing strategy, calendar, budget and execution.

That means building and managing our paid ecosystem across Meta, Google, creator whitelisting and emerging channels, while owning the numbers that tell us whether it’s actually working: CAC, ROAS, conversion, retention, LTV and overall marketing efficiency.

You’ll constantly test new audiences, channels, hooks, creative ideas and growth opportunities.

You’ll know what’s working.

What isn’t.

WHY.

And what we’re trying next.

You’ll work closely with product and operations so marketing is connected to the actual business, including inventory, launches, customer feedback and where HIRO is going next.

Brand + CreativeWe absolutely do NOT want HIRO to look or sound like every other baby brand.

You’ll own how HIRO shows up in the world and help make it distinctive, culturally relevant, surprising, funny, smart, beautiful and impossible to ignore.

You’ll lead our creative ecosystem across designers, editors, photographers, creators, freelancers and agencies and keep a constant pipeline of fresh ideas moving.

You’ll turn performance data into better hooks, better stories and better creative.

You’ll find unforgettable ways to explain the product, the science, the fungi and WHY this matters without ever making it feel like a science lecture.

And you’ll help turn our customers, ambassadors and supporters into a genuine community of people who want to help us change what happens to our waste.

Lifecycle + Customer Journey

Getting someone excited about HIRO once is great.

Getting them to fall in love with us is better.

You’ll own email and SMS strategy, campaigns, automations, segmentation and performance and build programs that improve conversion, subscription retention, referrals, win-back and LTV.

You’ll obsess over the entire experience from:“Wait… fungi eat diapers?!”to“Where has this been my whole parenting life?”to“I’m telling every parent I know about this.”

WHO YOU ARE

First and foremost:You’re a builder.You don’t need a giant team, a perfect brief or six months to make something happen.You can think strategically AND execute.You can look at a spreadsheet without your eyes glazing over.You can look at an ad and immediately know the hook isn’t strong enough.You understand that a beautiful brand that doesn’t convert isn’t enough.And neither is a high-converting brand nobody loves.

You probably have:

3+ years of experience across growth, brand or consumer marketingExperience in DTC, CPG, subscription, baby, wellness, beauty or another consumer categoryDeep understanding of Meta + Google paid acquisition and excited about figuring out LLM strategy Experience managing creative teams and turning performance data into better creativeStrong understanding of email, SMS, creators, affiliates and whitelistingExperience owning budgets, forecasts and marketing KPIsAn excellent eye for brand, storytelling, design and cultureThe ability to move FAST without sacrificing qualityA test-and-learn mentalityComfort making decisions using data AND instinctComfort in an early-stage company where priorities evolve and everybody gets their hands dirty

THIS JOB IS PROBABLY NOT FOR YOU IF…

You need a huge team before you can make something happen.You love strategy decks more than actually shipping things.You think writing copy, jumping into an ad account or fixing a landing page is “someone else’s job.”You need every responsibility perfectly defined before you start.You’re uncomfortable when priorities change quickly.You think brand people shouldn’t care about CAC or growth people shouldn’t care about beauty.You wait to be told what to do next.Or you want to inherit a perfectly built marketing machine.Because that’s not what this is.We’re looking for the person who wants to BUILD the machine.

YOU’LL LOVE HIRO IF…

You are equal parts creative thinker + growth operator.You care about the big idea AND whether anyone clicked on it.You want to build a beloved brand AND an extraordinary business.You’re curious.You’re scrappy.You move.You see opportunities everywhere.You like being around ambitious people who care deeply, laugh a lot and get their hands dirty.And when you see an enormous problem, instead of thinking:Someone should really do something about that.You think:Why not us?We’re here to help create an entirely new category of products, one where biotechnology and nature can help us fundamentally rethink waste.Starting with diapers.Then going much, much bigger.

🍄 Come change the world with us.Please email Marilyn@hirotechnologies.com to apply for our mission.