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Brand & Content Marketing Coordinator

Programming.com, Inc.
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Department: Brand Marketing
Reports to: VP, Brand Marketing
Level: Coordinator (1–2 years experience)

About the Role

We're looking for a Brand & Content Marketing Coordinator to help bring integrated brand and content campaigns to life for a leading free, ad-supported streaming platform. Reporting to the VP of Brand Marketing, you'll support campaign planning, cross-functional coordination, creative development, and operational execution.

You'll work closely with partners across Creative, Content/Programming, Media, Social, PR, Consumer Insights, Partnerships, and Production to keep campaigns organized, informed, and on track from kickoff through launch and recap.

The ideal candidate is highly organized, detail-oriented, intellectually curious, and eager to learn. You thrive in a fast-paced environment, enjoy working across teams, and are passionate about entertainment, streaming, and connecting audiences with great content.

What You'll Do

Campaign Planning & Execution

  • Support the execution of brand campaigns, content marketing initiatives, and tentpole programs such as seasonal brand moments and title launches
  • Help marketing leads manage campaign plans, timelines, approvals, and deliverables across brand and content workstreams
  • Coordinate trafficking and distribution of creative assets, campaign materials, and updates across internal teams and agency partners
  • Maintain campaign calendars, workbacks, trackers, and status documents
  • Make sure every team has the information and materials it needs for a successful launch

Cross-Functional Coordination

  • Partner with Creative, Content/Programming, Media, Social, PR, Consumer Insights, Partnerships, and Production teams on campaign initiatives
  • Schedule meetings and coordinate logistics for team and cross-functional discussions
  • Capture meeting notes, document action items, and track follow-ups
  • Keep communication clear across teams so projects stay organized and on schedule
  • Support collaboration and information sharing between domestic and international marketing teams

Project Management & Operations

  • Maintain campaign documents, calendars, trackers, presentations, and status reports
  • Build presentations, planning documents, executive updates, and campaign recaps
  • Organize shared marketing resources, reference materials, files, archives, and drives so materials are easy to find
  • Provide administrative and operational support to the Brand Marketing team as needed

Research & Performance Analysis

  • Conduct competitive research, industry analysis, and trend monitoring across streaming and free ad-supported TV (FAST)
  • Gather campaign performance data and insights from cross-functional partners
  • Support post-campaign analyses and recaps that document learnings and recommendations
  • Stay current on entertainment, streaming, media, and consumer trends to spot opportunities for innovation and growth

What You Bring

Must-Haves

  • Bachelor's degree or equivalent experience
  • 1–2 years of experience in marketing, entertainment, media, advertising, or a related field (internships and coordinator-level roles count)
  • Proficiency in Microsoft Office and Google Workspace, including PowerPoint, Excel, Google Slides, and Google Sheets
  • Experience creating well-organized, visually appealing presentations for executive audiences
  • Strong organizational skills and the ability to juggle multiple projects and deadlines
  • Exceptional attention to detail and follow-through
  • Strong written, verbal, and interpersonal communication skills
  • A positive attitude, intellectual curiosity, and willingness to learn

Nice-to-Haves

  • Experience supporting brand or content marketing campaigns, ideally with exposure to media execution
  • Background in entertainment, streaming, media, advertising, or consumer brands
  • Familiarity with project management tools such as Airtable, Monday.com, Asana, or similar
  • Comfort using AI tools (e.g., Claude) and openness to building them into everyday workflows
  • Genuine interest in the FAST (Free Ad-Supported Streaming TV) space