Marketing & Social Media Content Creator

Marketing & Social Media Content Creator — Student

Campfire Coffee Roasters | Negaunee, MI

Campfire Coffee Roasters is looking for a creative, motivated NMU student to help us grow our social media presence and tell the Campfire story through engaging content.

This is a hands-on opportunity to work directly with a small, locally owned coffee shop and roastery. We’re looking for someone who enjoys social media, photography, video, storytelling, and creating content that feels authentic rather than overly polished or corporate.

What you’ll do:

Create photo and video content for Instagram, Facebook,  and other social platforms

Develop and film Reels and short-form video content

Photograph coffee, drinks, food, events, products, and the Campfire atmosphere

Help brainstorm creative social media ideas and campaigns

Assist with planning a consistent social media content calendar

Help tell the story of Campfire Coffee, our customers, our community, and our growth as a local coffee roaster

Capture behind-the-scenes content of coffee roasting, café life, events, and day-to-day business

Have the opportunity to contribute your own creative ideas and take ownership of projects

What we’re looking for:

NMU student studying marketing, business, communications, graphic design, or a related field

Creative and comfortable thinking outside the box

Interested in social media and current content trends

Comfortable taking photos and shooting video with a phone or camera

Familiarity with Instagram, Facebook, TikTok, Canva, CapCut, or similar tools is a plus

Reliable, self-motivated, and able to work independently

Strong communication skills

No professional experience required — we’re interested in your creativity, ideas, and willingness to learn

What you’ll gain:
This is an opportunity to build real-world marketing experience while working directly with an established local business. You’ll have the opportunity to create content that can become part of your professional portfolio, gain experience developing a brand’s social media presence, and see how marketing works in a small business from the inside.

Schedule & Compensation:
Flexible and designed to work around a student schedule. This opportunity may be structured as an internship or paid student position depending on the student’s program and arrangement. Compensation is negotiable based on experience and scope of work.

About Campfire Coffee Roasters:
Campfire Coffee is a woman-owned and operated small-batch coffee roastery and café located in historic downtown Negaunee. We roast our coffee in-house and serve our local community while growing our wholesale presence throughout Michigan. Our brand is rooted in coffee, community, the outdoors, and the unique character of Michigan’s Upper Peninsula.

If you’re looking for a chance to get out of the classroom and create real marketing work for a growing local brand, we’d love to hear from you.