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Black Girls Do STEM - Marketing Intern (Social Media & Content Strategy)

Saint Louis University - Off Campus Federal Work Study Community Service
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Description: 

Our Path Forward: Why Work for Black Girls Do STEM 

In 2025, Black Girls Do STEM launched an ambitious new five-year strategic plan — a bold roadmap to expand our impact and empower the next generation of changemakers. With clear goals for the next three years, we’ve reignited our mission, vision, and values with renewed energy, purpose, and hope for what’s ahead.

Since our founding in 2019, we’ve grown from an idea into a movement — one that’s intentional about understanding our strengths, preparing for the future, and navigating the complex world around us with authenticity and courage. We commit to learn as we lead. This strategic plan marks a defining moment in our journey — a moment to align deeply with who we are and what we stand for.

 At Black Girls Do STEM, we don’t just say our values — we live them. Every team member plays a vital role in shaping meaningful experiences for our youth and driving lasting change in our community. 

If you’re passionate about equity, innovation, and creating opportunities for young Black girls to and thrive in STEM with joy and power, we invite you to join us. Bring your skills, your vision, and your drive — and help us build a future where every girl can see herself as a scientist, technologist, engineer, mathematician and leader. 

Together, we’re not just implementing a plan — we’re building a legacy. Review our full strategic plan on our website. 

Position Overview 

This is not a passive internship. We are looking for a paid Marketing Intern who can take ownership of our social media presence, create compelling digital content, and think strategically about how and where our story shows up. 

You will play a direct role in increasing visibility, engagement, and participation across our programs by turning real moments into meaningful digital experiences.

 

Duties and Responsibilities: 

Social Media Management

  • Own day-to-day management of social platforms (Instagram, LinkedIn, Facebook, Youtube,etc.)
  • Plan, schedule, and publish content aligned with organizational priorities 
  • Engage with followers, respond to messages, and build community 
  • Analyze performance and provide weekly insights to improve reach and engagement 

Content Creation

  • Design graphics, write captions, and produce short-form video content (Reels, TikTok-style, etc.)
  • Capture content at programs, events, and behind-the-scenes moments 
  • Maintain a consistent and compelling brand voice and visual identity
  • Tell authentic stories that highlight participants, impact, and partnerships

Strategic Marketing Placement

  • Identify opportunities to expand reach through partnerships, collaborations, and cross-posting
  • Support marketing campaigns for events, programs, and key initiatives such as fundraisers
  • Recommend strategies to increase visibility and audience growth
  • Setup Full Website SEO and social media integration for analytic tracking in both directions
  • Research trends, tools, and platforms to keep the organization competitive and relevant

 

Key Performance Indicators (KPIs) & Monthly Metrics 

  • The Marketing Intern will be expected to track, analyze, and report on the following metrics monthly: 

Growth Metrics

  • Increase social media followers by 5–10% per month across key platforms 
  • Expand reach and impressions by 10–20% month-over-month 

Engagement Metrics

  • Maintain or improve engagement rate (likes, comments, shares, saves) to 3–6%+ per post
  •  Increase video views and completion rates, especially for short-form content (Reels) 

Content Output

  • Publish 12–20 high-quality posts per month (3-5 per week) (mix of graphics, video, and storytelling content)
  • Produce 4–8 short-form videos per month (Reels or Youtube) 
  • Edit long form video for special events and fundraising campaigns (Youtube), no more than 4 annually
  • Supporting of annual updates to organizational brochures, for volunteers, programs and or specific strategic partnerships.

Conversion & Impact Metrics

  • Drive measurable traffic to website, event registrations, or program applications 
  • Track link clicks, sign-ups, and inquiries generated from social media 
  • Support increased attendance and awareness for programs and events Brand & Visibility Metrics 
  • Secure at least 1 strategic collaboration or cross-posting opportunities per month
  • Increase mentions, tags, and shares from partners and community members 

Reporting

  • Deliver a monthly marketing performance report with insights, trends, and recommendations
  • Present at least 1 strategic improvement or campaign ideas per month based on data

 

Required Qualifications/Skills: 

  • Must have accepted Federal Work Study Award for the 26-27 school year.
  • Current student or recent graduate in Marketing, Communications, Media, or related field 
  • Demonstrated experience managing or contributing to social media accounts 
  • Strong content creation skills (Canva, Adobe Suite, CapCut, or similar tools) 
  • Understanding of social media analytics and performance metrics 
  • Excellent writing and storytelling ability
  • Highly organized, self-directed, and able to meet deadlines
  • Believe in the BGD STEM Mission and Values

 

Preferred Qualifications/Skills: 

  • Experience managing a brand, nonprofit, or campus organization account 
  • Video editing and short-form storytelling experience 
  • Familiarity with content calendars, scheduling tools, and email marketing platforms
  • Interest in mission-driven marketing and community impact