Event and Digital Marketing Specialist
Location: Eastern Time zone; candidates based near NY, NJ, the DMV area, Boston, or CT preferred
Job Description:
The Digital Marketing Specialist will lead InGenius Prep's event marketing — including partner webinars and in-person events — while also driving content, advertising, and community growth on WeChat. This role builds brand awareness and generates qualified leads, positioning InGenius Prep as a leader in educational consulting, with expanding support for the new markets.
Job Responsibilities:
- Develop strategies and tactics to promote our company and drive qualified leads to our front door
- Deploy successful full-cycle marketing campaigns (start to finish)
- Experiment with a variety of organic and paid acquisition channels: content creation, paid ads, event management, publicity, social media, lead generation campaigns, and much more
- Oversee in-house and partner presentations, RSVPs, and event success
- Research and attend industry events - expos, networking events, etc.
- Produce valuable and engaging content for WeChat
- Build strategic partnerships with key industry players
- Measure and report performance of marketing campaigns, gain insight, and assess against goals
- Leverage AI tools to improve marketing efficiency and output
Qualifications:
- Must have native-like fluency in Chinese speaking and writing
- Must be a hard worker with a willingness to learn
- Must be outgoing, creative, diligent, and self-motivated
- Must be extremely proficient with Chinese social media platforms (WeChat and Xiaohongshu, etc.)
- Must have strong time-management skills
- Must have working knowledge of college applications
- Experience in marketing-related work (campus involvement, internships, etc)
- Good taste, a sense of aesthetics
- Up to date with the latest trends and best practices in marketing
Company Overview:
InGenius Prep was founded in 2013 by law students at Harvard and Yale. In that time, the company has grown to a team of more than 190 full-time employees, and 600 part-time employees, as well as offices in the U.S., Canada, and China, among other countries.
Our primary focus is assisting students in applying to U.S. Colleges and Graduate schools. Our company is fast-paced and exciting. We operate as a team, and everyone is given opportunities to advance in the organization. If you are looking for an exciting, intense, and rewarding employment opportunity, this is the place for you!