Product Marketing Intern

Job Purpose:

Responsible for supporting the Contractor Equipment Division’s Worldwide Product Marketing team members as they develop strategies for long term product line growth.

Product Marketing Interns will develop real world experience in a fast paced and dynamic work environment.  Each intern will be aligned with an expert Product Manager who will provide challenging assignments that are driven from key business needs.  You will work hands-on together on a wide range of projects including market research, historical sales analysis, long range product planning, creation of reports and presentations, and the development of brochures and other selling tools. Internships can begin as early as spring semester (part-time hours) and they would extend through the summer (full-time hours).

Top interns will be strong candidates for full time employment opportunities upon completion of their degree programs.

Graco is a global leader in the design, development, and manufacture of highly-engineered systems for numerous industrial and commercial applications.  This position will support our Contractor Equipment Division (CED) in Rogers, MN.  At CED our product line meets the needs of painting and general contractors, and includes airless, air and gas-powered sprayers, line stripers, pressure washers, and roofing equipment (http://bit.ly/1zMGRDu).

Essential Duties:

Conduct secondary market research on products, applications, and markets

Analyze the competitive landscape

Help analyze and develop market segmentation strategies

Assist with voice of customer efforts

Review relevant industry publications and report on current topics and important trends

Perform historical sales analysis to identify issues and potential opportunities

Help develop training materials for use with distribution and sales teams that highlight core product strengths and differentiated end user benefits

Participate in the design and development process for new products

Support new product launch initiatives

Perform other duties as assigned

Position Requirements:

Sophomore or Junior pursuing a degree in Marketing or Business from an accredited university

Excellent verbal and written communication skills

Strong interpersonal skills

Proficient Microsoft Office usage skills (Excel, Word, PowerPoint)

Ability to work independently on assigned projects

Mechanical aptitude and the desire to work hands-on at times

Minimum GPA of at least a 3.0 on a 4.0 scale desired