Social Media Specialist

Key Responsibilities

• Develop and execute a comprehensive social media strategy.
• Create, curate, and manage all published content (images, video, written).
• Monitor, listen, and respond to users in a social way while cultivating leads and sales.
• Collaborate with other departments to manage reputation, identify key players, and coordinate actions.
• Promote products or services of company.
• Design and create social ad campaigns, monitoring and reporting on their effectiveness.
• Stay updated with the latest social media trends, tools, and technologies.
• Provide regular reports on social media performance and suggest improvements.

Qualifications and Skills

• Proven working experience in social media marketing or as a digital media specialist.
• Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
• Demonstrable social networking experience and social analytics tools knowledge.
• Knowledge of online marketing and a good understanding of major marketing channels.
• Positive attitude, detail, and customer-oriented with good multitasking and organizational ability.
• Fluent in English and well-versed in various social media platforms.
• Familiarity with social media advertising on platforms like Facebook, Instagram, and LinkedIn.
• Ability to work independently and within a team environment