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Email & SMS Marketing Coordinator

Vacation Myrtle Beach — Myrtle Beach, SC | Full-Time | $40,000/year

Vacation Myrtle Beach manages an eight-property resort portfolio along the Grand Strand — Sea Watch, Ocean Creek, Crown Reef, Beach Cove, Captain’s Quarters, hotel BLUE, Landmark, and The Caravelle. Our marketing department is looking for an Email & SMS Marketing Coordinator to keep guest communications running smoothly across all of our properties.

This is a hands-on, execution-focused role: you won’t be designing campaigns from scratch, but you will be the person who takes our templates, tailors them to each property, and gets them out the door accurately and on schedule, week after week.

What You'll Do

Build and deploy email and SMS campaigns from existing templates, customized and sent across all eight VMB properties
Hand-edit HTML within templates to update copy, links, images, and property-specific details, also requiring basic photoshop/image editing skills
Maintain and segment subscriber/guest data in our marketing platform to make sure the right messages reach the right lists
Own a consistent, recurring send calendar — this role is about reliable execution, not campaign strategy
Proofread and QA every send before it goes out — links, personalization, formatting, rendering
Monitor basic performance metrics (opens, clicks, deliverability) and flag anything that looks off
Coordinate with the marketing team on timing and content across properties

What You'll Need

Familiarity with an email/SMS marketing or CRM platform
Comfort hand-editing HTML inside email templates — no need to build from scratch, but you shouldn’t be afraid to get into the code
Basic understanding of databases and list segmentation
Sharp attention to detail — this role lives or dies on accuracy across repeated, similar-but-not-identical sends
Ability to manage a steady, repeatable weekly workflow across multiple properties without things slipping
Solid written communication skills

Nice to Have

Experience in hospitality, resort, or multi-location marketing