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Strategic Insights and Market Intelligence Intern

Summer 2027

Middleton, WI

The Future Offering Design (FOD) team is seeking a highly motivated intern to support strategic insight development across multiple consumer categories.

This role will help FOD leaders deepen their understanding of market dynamics, competitive landscapes, and category opportunities.

The ideal candidate is curious, analytical, and skilled at transforming research into clear, actionable insights.

Responsibilities:

Conduct SWOT analyses across priority categories to support long‑term strategic planning

Perform competitive landscape assessments, including product benchmarking, pricing comparisons, and positioning reviews

Gather and synthesize market intelligence from external reports, retail audits, consumer insights, and trend sources

Support category opportunity assessments, early business case framing, and strategic recommendations

Create clear, concise summaries and insight deliverables for FOD leaders and cross‑functional partners

Maintain organized folders, trackers, and insight libraries to strengthen team knowledge management

Qualifications:

Strong analytical and research skills with the ability to interpret and summarize complex information

Interest in consumer products, market dynamics, and competitive strategy

Proficiency with PowerPoint and Excel; familiarity with data visualization is a plus

Detail‑oriented, proactive, and comfortable working with cross‑functional teams

Ability to manage multiple projects simultaneously and deliver high‑quality work with minimal supervision

This internship provides exposure to category strategy, consumer insights, competitive analysis, and early opportunity assessment. It is an excellent role for students interested in strategy, marketing, product development, business analytics, or consulting.