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Digital Media Lead

Hybrid – Miami, FL

ARC Group is recruiting for a Fortune 500 company in the hospitality industry seeking a detail-oriented Digital Media Lead to manage the day-to-day execution, optimization, and coordination of paid digital media campaigns.

Responsibilities

  • Manage paid media campaigns across paid search, display, social, DCO, and partner/co-brand channels, including setup, launch, optimization, and QA.
  • Coordinate campaign calendars, promotional information, creative assets, tracking requirements, and other inputs with media agencies and internal teams.
  • Manage audience segmentation, targeting, suppression lists, and CDP audience libraries.
  • Own pixel and tag implementation, including Tealium tickets, tracking QA, and coordination with BI/technology teams.
  • Oversee DCO campaign execution, including feeds, creative assets, APIs, QA, and optimization.
  • Coordinate co-brand and partner campaigns, including tracking, billing, creative, compliance, and timelines.
  • Ensure campaigns launch accurately and on time while identifying and resolving tracking, creative, audience, and execution issues.

Qualifications

  • 3+ years of experience in paid media, digital marketing, campaign management, or a related field.
  • Hands-on experience with paid search, social, and/or display advertising.
  • Experience with audience segmentation, campaign tracking, pixels/tags, and QA.
  • Experience with Tealium or another tag management platform strongly preferred.
  • Strong project management and communication skills with experience coordinating multiple stakeholders and media agencies.
  • Highly detail-oriented with strong organizational and troubleshooting skills.
  • Experience with DCO, CDP platforms, or audience management is a plus.
  • Hospitality, travel, cruise, or large e-commerce experience is preferred.

Position Details

Location: Miami, FL
Work Arrangement: Hybrid
Employment Type: Temporary / Contract
Industry: Fortune 500 Hospitality Company

Interested candidates should contact:

Daniel (D.A.) Longhi
American Recruiting & Consulting Group
dlonghi@arcgonline.com