Social Media Marketing Intern
About the Role
We’re looking for a proactive, street-savvy, and trend-obsessed Social Media Marketing Intern to join our team this fall. You’ll play a key role in bringing our brand to life—supporting content creation, influencer campaigns, trend spotting, and community engagement.
This role is perfect for someone who’s just as creative as they are organized, thrives under tight deadlines, and isn’t afraid to raise their hand with a new idea (or jump on camera for a Reel). If you love free food, restaurant and bar culture, and to see how to make hospitality a sustainable industry in a career path that excites you, we want to meet you.
Compensation: hourly minimum wage and college credit, where available (plus dining discounts at group restaurants and other industry perks!)
About Pinch Chinese
Pinch Chinese is the first restaurant of our upcoming group of restaurants, opened in SoHo in 2017. Serving top quality Chinese food with impeccable sourcing alongside an intentional wine list, Pinch has been serving New Yorkers delicious comfort Chinese in a lively downtown setting for close to ten years. We have earned the New York Times Critic's Pick, Michelin Bib Gourmand status since 2018, and the inaugural Sommelier of the Year Prize NYC from the Michelin Guide in 2021. We're set to open our next set of restaurants as the year rolls along.
Key responsibilities
+ Manage at least 2 brand identities across online platforms
+ Assist in developing brand voice and identity for at least one new concept
+ Support content creation for social media posts and videos for TikTok, YouTube Shorts, and Instagram Reels with our in-house brand team
+ Engage with creators, influencers, and the brand community across social platforms to foster relationships and identify opportunities for reposting and amplification
+ Assist with influencer and creator marketing by tracking deliverables, analyzing content performance, and supporting community engagement activities
What You’ll Do
+ Content Creation & Editing
- Ideate, film, edit, and post engaging content
- Stay ahead of viral trends and creatively integrate them into our social strategy
- Organize user-generated content within Google Workspaces for reposting and future use
+ Community Engagement
- Proactively engage with creators, influencers, and our broader brand community across all social platforms
- Monitor tagged content, mentions, and organic chatter to identify opportunities for reposting, amplification, and deeper connection
- Support daily community management by replying to DMs and comments, and initiating thoughtful brand interactions to strengthen relationships
- Track and document social sentiment, UGC trends, and brand mentions—ensuring we have a pulse on how the brand is being talked about across channels
- Help build our brand fanbase by identifying standout fans or superfans for gifting or deeper engagement opportunities
- Assist with in-person brand moments including events, pop-ups, or activations as needed—from pre-planning to on-site support
+ Admin + Organizational Support
- Maintain detailed trackers for influencer outreach, content calendars, gifting schedules, and campaign timelines
- Take notes during meetings and keep internal documents updated and accessible
- Jump in to assist the team wherever needed—collaboration is key!
+ Influencer & Creator Marketing
- Identify emerging creators aligned with our brand on different social networks
- Track influencer deliverables, metrics, and content performance; compile reports and recap decks
You are a perfect candidate if you...
- Are currently enrolled in college (junior/senior preferred) or recently graduated
- Love Asian food and Asian culture, food marketing, restaurants, and nightlife
- Know social trends inside and out, maybe even too much
- Have strong editing skills (TikTok, IG Reels, CapCut, Canva)
- Are highly organized, detail-oriented, proactive, and curious
- Enjoy working in Google Workspaces and creating influencer databases (experience a plus, not required!)
Please send your resume, a short note about why you love eating out, a short writing sample, and your favorite TikTok trend right now. Bonus points for including your social media handles or any relevant content you've created!