Social Media and Marketing Coordinator

Social Media Marketing & Community Management / Customer Service

Location: Orange County / Irvine, CA
Type: Full-time, Hybrid
Company: Vatic Pro

Vatic Pro is a fast-growing pickleball equipment brand focused on building high-performance products and an engaged, passionate player community. We are looking for a highly organized, creative, and dependable Social Media Marketing & Community Management / Customer Service Coordinator to help grow our brand presence, support our ambassador community, and deliver an exceptional customer experience.

This is a hybrid, full-time role for someone based in or near Orange County who is comfortable balancing social-media execution with high-volume customer and community communication. Approximately 50% of the role will focus on social media marketing and content coordination, while the other 50% will focus on ambassador community management and customer service.

The ideal candidate is proactive, highly communicative, organized under pressure, and able to represent Vatic Pro with strong judgment, a helpful tone, and an authentic understanding of how to build community around a sports brand.

What You’ll Do

Social Media Marketing

Help plan, create, schedule, and publish content across Vatic Pro’s social-media channels, including Instagram, TikTok, Facebook, YouTube, and other relevant platforms.

Build and maintain a consistent social-media content calendar aligned with product launches, promotions, ambassador activity, seasonal campaigns, events, and brand priorities.

Write clear, engaging, on-brand captions, story copy, community posts, product messaging, and short-form marketing content.

Coordinate social content needs with internal teams, ambassadors, creators, photographers, videographers, and outside partners.

Identify and organize user-generated content, ambassador content, product reviews, testimonials, customer photos, and other community assets for use across social channels.

Monitor comments, direct messages, tags, mentions, and community conversations to ensure timely, professional, and helpful responses.

Help develop creative ideas for social campaigns, product launches, giveaways, athlete and ambassador features, educational content, trend-based content, and brand storytelling.

Stay current on platform trends, competitor activity, pickleball culture, creator formats, and new content opportunities.

Track social-media performance, including reach, engagement, follower growth, video performance, website traffic, and content trends.

Share recurring audience feedback, product questions, content insights, and community trends with the broader Vatic Pro team.

Help ensure social-media content is accurate, polished, visually consistent, and aligned with the Vatic Pro brand voice.

Ambassador Community Management

Serve as a primary point of contact for Vatic Pro’s ambassador communit

Manage ambassador emails, direct messages, questions, applications, program updates, discount-code requests, product inquiries, and other communications.

Keep ambassador records, applications, activity tracking, and program information organized and up to date.

Coordinate ambassador announcements, product launches, promotional opportunities, content requests, and feedback collection.

Help maintain a positive, engaged, and well-informed ambassador community that reflects the Vatic Pro brand.

Identify standout ambassadors, strong content creators, potential partnerships, community trends, and issues requiring attention from the broader team.

Help develop systems, templates, workflows, and communication processes that make the ambassador program more scalable and valuable.

Encourage ambassador participation in product launches, social campaigns, events, reviews, and user-generated-content initiatives.

Customer Service & Community Support

Manage and respond to customer emails, social-media messages, comments, and other inbound inquiries.

Assist customers with product questions, paddle recommendations, shipping issues, warranty requests, orders, discount codes, and account-related concerns.

Resolve nuanced customer situations with empathy, accuracy, urgency, and attention to detail.

Learn Vatic Pro’s paddle lineup, specifications, policies, promotions, and brand voice in order to provide clear and helpful support.

Escalate sensitive, high-priority, or complex issues when needed and ensure they are followed through to resolution.

Identify recurring questions, customer feedback, product concerns, and operational issues, then communicate those insights to the appropriate internal team members.

Help maintain and improve customer-service templates, internal documentation, workflows, and response systems.

Protect the customer experience by responding in a way that is professional, human, solution-oriented, and consistent with the Vatic Pro brand.

What We’re Looking For

Bachelor’s degree preferred in marketing, communications, business, management, or a related field.

Based in, or able to commute to, the Orange County / Irvine area for a hybrid work schedule.

Excellent written communication skills, including strong grammar, clarity, tone, and attention to detail.

Experience managing or supporting social-media accounts for a consumer brand, e-commerce company, sports brand, agency, or personal brand.

Comfortable creating compelling captions, short-form social copy, customer-facing responses, ambassador communications, and marketing content.

Strong understanding of Instagram, TikTok, Facebook, YouTube, and current social-media content formats and trends.

Highly organized and capable of managing a content calendar, inboxes, community conversations, customer cases, and multiple deadlines at once.

Strong customer-service instincts and the ability to handle nuanced or difficult customer situations professionally.

Comfortable working independently while communicating clearly with a small, fast-moving team.

Reliable with sensitive information, customer data, internal communications, and time-sensitive priorities.

Proactive problem solver who notices issues early, follows through, and does not need constant direction.

Interest in community building, e-commerce, sports, fitness, pickleball, consumer products, or creator marketing is strongly preferred.

Familiarity with Shopify, Gorgias, Klaviyo, Instagram, TikTok, Meta Business Suite, Canva, Gmail, Slack, Google Workspace, Excel/Google Sheets, or similar tools is a major plus.

Experience with ambassador programs, influencer marketing, customer success, e-commerce support, or community management is preferred.

What Success Looks Like

In this role, you will help make Vatic Pro’s social channels more consistent, engaging, and community-driven while ensuring that customers and ambassadors receive thoughtful, accurate, and timely support.

You will succeed by:

Keeping social-media content organized, on-brand, and consistently published.

Helping turn ambassador and customer activity into meaningful content and community momentum.

Responding quickly and professionally to customer, ambassador, and social-media inquiries.

Identifying content opportunities, audience feedback, recurring issues, and community trends before they become larger problems.

Maintaining a strong, positive brand presence across public social channels, direct messages, customer support, and ambassador communications.

Bringing structure, ownership, creativity, and follow-through to a growing brand in a fast-moving category.