Marketing
Hiair (previously known as zapply) is an AI job-search platform: a public job marketplace, candidate profiles, a 0–100 matching engine, a chat copilot, and browser agents that apply to jobs on our users' behalf. We are looking for a marketing genius who can generate content with AI and put HiAir in front of the next wave of job seekers.
You'll own the story of an AI startup — short-form, long-form, social, voice, and the experiments that tell us what actually converts. Day to day you'll use tools like Higgsfield, Fish Audio, ElevenLabs, and Illustrator. Video editing is a plus, not a requirement. This is a high-ownership role on a small team: the campaigns you ship go live the same week.
What you'll do
- Generate and ship content with AI tools including Higgsfield, Fish Audio, and ElevenLabs: posts, landing copy, voice, video, and the weekly cadence that keeps HiAir in the conversation.
- Design custom visuals in Illustrator when the story needs more than a generated asset.
- Build the marketing engine for an AI startup — positioning, channels, and the experiments that find our wedge.
- Turn product moments into stories job seekers actually share.
- Video editing is a plus: short clips, demos, and social cuts when they help the message land.
- Instrument what you ship and let the numbers pick the next bet.
What we're looking for
- A marketing genius with a track record of creating content people actually read, watch, or share.
- Comfort generating content with AI — you use tools like Higgsfield, Fish Audio, and ElevenLabs, you don't just talk about them.
- Experience with Adobe Illustrator (or similar) is a plus.
- Range across social, email, landing pages, and brand, and the judgment to focus.
- Video editing is a plus.
- Genuine curiosity about job search, hiring, and how AI products get adopted.