Senior Marketing Specialist

Why Join AeroDefense

Drones have changed the security landscape—and organizations need to know what is happening above their facilities.

AeroDefense develops drone detection technology that gives security teams real-time visibility into drone activity and the historical intelligence needed to respond with confidence and uncover patterns and anomalies. Our technology helps critical infrastructure, correctional facilities, universities, stadiums, and other security-sensitive environments across the country.

At AeroDefense, your work helps drive real impact. We’re a growing team working at the intersection of technology, security, and public safety—and helping define how organizations manage their airspace.

If you thrive in a fast-paced environment, enjoy learning, and want the opportunity to make your ideas and contributions count, we’d love to have you join our team.

About the Role

AeroDefense is looking for a versatile Senior Marketing Specialist to develop and execute marketing initiatives that generate qualified leads, support the sales pipeline, and help drive company growth.

The Senior Marketing Specialist will work across campaign execution, content development, website updates, sales enablement, competitive research, events, social media, and marketing project coordination. Content—including blogs, emails, landing pages, customer stories, and sales materials—will require greater attention initially.

This is a hands-on role for someone who enjoys variety, can manage multiple priorities, and is comfortable taking ownership of projects from planning through execution.

This position is primarily remote, but candidates must live within a reasonable driving distance of AeroDefense’s Oceanport office and be available to work on-site as needed for media content production, conference logistics, and other marketing activities. The role also requires occasional domestic and overnight travel to attend trade shows, conferences, customer events, and other company activities, including serving as booth staff and representing AeroDefense.

Responsibilities

Lead Generation and Campaign Execution

• Plan and execute multichannel campaigns designed to generate qualified leads and support the sales pipeline
• Identify target audiences, campaign themes, offers, and conversion opportunities based on company priorities
• Create and manage campaign emails, nurture sequences, landing pages, forms, calls to action, lists, and supporting assets in HubSpot
• Update website and landing-page content using platforms such as Webflow and HubSpot
• Conduct keyword, audience, market, and competitor research to inform lead-generation strategies
• Manage campaign calendars, timelines, deliverables, approvals, launches, and follow-up activities
• Manage paid media campaigns initially, including audience targeting, messaging, budgets, landing pages, performance monitoring, and optimization; transition to collaborating with dedicated paid media support as the team grows
• Collaborate with marketing operations on campaign setup, lead tracking, reporting, and performance measurement
• Use performance insights to optimize campaigns, website content, and conversion paths for stronger lead generation 

Content, Messaging, and Social Media

• Write and edit blogs, emails, landing pages, case studies, guides, presentations, sales materials, and other marketing content
• Translate complex technical, regulatory, and security topics into clear, compelling content for different audiences
• Write and structure website and educational content using Search Engine Optimization (SEO), and Answer Engine Optimization (AEO) best practices
• Manage AeroDefense’s organic social media presence, including developing, scheduling, publishing, and repurposing content
• Maintain a consistent brand voice and ensure content is accurate, polished, and aligned with company messaging
• Coordinate with internal subject-matter experts to gather information, validate technical content, and maintain current product, industry, competitive, and customer-facing materials

Events Support

• Travel to conferences, trade shows, customer events, and other marketing activities as needed, including serving as booth staff and representing AeroDefense
• Support event promotion, communications, lead capture, and post-event follow-up
• Maintain conference materials at the Oceanport office and coordinate their packing, shipment, tracking, and return

Media Content Production

• Coordinate video and product photography projects, including concepts, scripts, scheduling, shot lists, on-site logistics, and collaboration with internal and external contributors
• Plan how completed video and photography assets will be used across marketing channels

Qualifications

• Three to five years of professional marketing experience preferred; candidates with fewer years of experience and demonstrated expertise in AI-enabled marketing, B2B technology, defense, public safety, or the C-UAS industry are also encouraged to apply
• Experience developing and executing lead-generation campaigns across email, web, content, events, or other marketing channels
• Strong writing, editing, and communication skills, including the ability to translate complex topics for different audiences
• Familiarity with SEO, AEO, and tools used to measure organic and AI-driven visibility
• Demonstrated ability to use AI tools to improve marketing research, content development, campaign execution, and team efficiency
• Strong organizational and project-management skills, with the ability to take ownership, collaborate with stakeholders, and manage multiple priorities and deadlines
• Ability to meet the on-site and travel requirements described above
• Ability to lift and move conference materials weighing up to 30 pounds; assistance will be available for heavier or bulky items
• Bachelor’s degree in marketing, communications, or a related field preferred; candidates with a degree in another field and relevant marketing experience are also encouraged to apply

Preferred Qualifications

• Professional experience or demonstrated knowledge of drones, drone detection, or counter-unmanned aircraft systems (C-UAS)
• Experience with HubSpot or another marketing automation and CRM platform
• Experience updating websites in Webflow, WordPress, HubSpot, or a similar content management system
• Experience writing for a B2B technology, SaaS, security, defense, public safety, or government audience
• Experience managing paid media campaigns
• Experience supporting trade shows or other events
• Experience coordinating video production or product photography
• Familiarity with campaign reporting and performance metrics