Social Media Coordinator
Vitria on the Square Columbus, Ohio
Social Media Coordinator - Part-Time 20 to 40 hours a month.
Position Summary
Vitria on the Square is seeking a creative, organized, and results-driven Social Media Coordinator to manage and grow our digital presence across multiple social media platforms. This role is responsible for creating engaging content, showcasing events and weddings, building brand awareness, driving inquiries, and maintaining a consistent online presence that reflects the elegance and energy of the Vitria experience.
The ideal candidate is passionate about content creation, understands current social media trends, has strong photography and videography skills, and can capture authentic moments that inspire future clients to book their events at Vitria on the Square.
Key Responsibilities
Content Creation & Management
- Create, schedule, and publish content across Instagram, Facebook, TikTok, LinkedIn, Pinterest, and other relevant platforms.
- Capture on-site photo and video content during weddings, corporate events, social gatherings, and venue showcases.
- Produce high-quality Reels, Stories, TikToks, and short-form video content.
- Develop monthly content calendars aligned with marketing objectives and business priorities.
- Write compelling captions, calls-to-action, and social copy that reflect the Vitria brand voice.
Brand Building & Engagement
- Maintain a consistent visual identity and messaging across all social channels.
- Monitor and respond to comments, direct messages, reviews, and audience inquiries in a professional and timely manner.
- Engage with followers, vendors, wedding planners, corporate partners, and local businesses to strengthen community relationships.
- Stay informed about industry trends, platform updates, and emerging content opportunities.
Marketing & Lead Generation
- Support sales and marketing initiatives through strategic social media campaigns.
- Promote venue availability, special events, open houses, venue tours, and promotional offers.
- Collaborate with the sales team to highlight successful events, client testimonials, and venue features.
- Identify opportunities to increase website traffic and generate qualified inquiries through social media efforts.
Analytics & Reporting
- Track and report on key performance metrics, including engagement, reach, follower growth, website traffic, and lead generation.
- Analyze content performance and recommend improvements based on data.
- Provide monthly reports outlining achievements, insights, and future recommendations.
Collaboration
- Work closely with venue management, sales, event coordinators, and preferred vendor partners.
- Coordinate content opportunities with photographers, planners, florists, caterers, entertainment providers, and other event professionals.
- Assist with special marketing projects and promotional campaigns as needed.
Qualifications
Required
- 1-3 years of social media management, marketing, communications, or content creation experience.
- Strong understanding of Instagram, Facebook, TikTok, Pinterest, and LinkedIn.
- Excellent written and verbal communication skills.
- Experience with Canva, Adobe Creative Suite, CapCut, or similar content creation tools.
- Ability to work evenings and weekends periodically to capture live event content. Flexible schedule
- Strong organizational skills and attention to detail.
Preferred
- Experience in weddings, hospitality, entertainment, events, or luxury brands.
- Photography and videography skills.
- Experience running paid social media campaigns.
- Knowledge of SEO and social media analytics platforms.
- Familiarity with CRM and lead tracking systems.
Desired Skills
- Creative storytelling
- Content planning and strategy
- Photography and videography
- Social media advertising
- Graphic design
- Time management
- Customer service
- Trend identification
- Vendor relationship management