Brand & Graphic Designer

Freelance Brand & Graphic Designer — Mental Health Practice

Project Type: Freelance / Contract
Location: Remote; Chicago-based candidates welcome
Field: Graphic Design, Branding, Web Design
Estimated Scope: Short-term project with potential for additional work

About the Project

I am an integrative psychiatry provider in Chicago seeking a creative graphic designer to help evolve an existing educational brand into the visual identity for a growing integrative and functional psychiatry practice.

The current brand and website began primarily as an educational platform focused on integrative psychiatry. I am now transitioning the brand to represent a clinical practice and would like to develop a more cohesive, sophisticated, and recognizable visual identity while retaining elements of the existing brand where appropriate. The practice will have a new name. 

This practice combines conventional psychiatric care with functional medicine, nutrition, precision medicine, medical genomics, and other individualized approaches to mental health. The visual identity should reflect both sides of this approach: scientific and evidence-informed, while still feeling warm, human, approachable, grounded in natural wisdom, and optimistic.

Project Scope

I am looking for someone who can help with several components of the brand evolution, including:

• Refine or redesign the existing logo for the clinical practice
• Develop a cohesive brand color palette
• Recommend typography and supporting visual elements
• Establish a consistent overall visual direction for the brand
• Create approximately 10 custom graphics or visual assets for use throughout the website
• Develop graphics that feel visually connected to the logo and broader brand identity
• Create a basic brand guide outlining logo use, colors, typography, and visual style
• Help translate the new visual identity across the existing WordPress website
• Provide recommendations for improving visual consistency, hierarchy, and overall impact across the site

For a candidate with WordPress/web design experience, there may also be an opportunity to help implement the new branding and visual assets throughout the website.

What I’m Looking For

The ideal candidate has:

• A strong eye for branding and visual identity
• Graphic design experience and a portfolio demonstrating thoughtful, cohesive design
• Experience with logo design and brand systems
• Ability to create original website graphics that feel consistent with a larger visual identity
• An interest in healthcare, mental health, wellness, science, or related fields
• Ability to take an existing brand and thoughtfully evolve it rather than automatically starting from scratch
• Strong communication skills and comfort collaborating through an iterative creative process

Experience with WordPress and website design is a significant plus.

I am especially interested in finding someone who can think beyond individual graphics and help create a unified visual system that makes the website and practice feel polished, distinctive, and memorable.

Potential Deliverables

Final deliverables are expected to include:

• Primary logo and appropriate logo variations
• Brand color palette
• Typography recommendations
• Approximately 10 custom website graphics/visual assets
• Basic brand style guide
• Exported design assets in appropriate web and high-resolution formats
• Recommendations for applying the brand consistently throughout the website
• Potential WordPress implementation support, depending on the candidate’s experience

The visual identity should reflect the intersection of modern science and natural wisdom—sophisticated, evidence-informed, and precise, while also warm, organic, human, restorative, and optimistic.

When applying, please include a portfolio or examples of relevant work. I would especially appreciate seeing examples of branding, logo development, website graphics, healthcare/wellness brands, or WordPress projects if available.