Marketing Specialist

Marketing Specialist/Coordinator  

About Unison Infrastructure 

Unison Infrastructure helps shape the future of digital and renewable energy infrastructure. We are a fast-growing, entrepreneurial company focused on unlocking value across wireless, renewable energy, and fiber-enabled infrastructure assets. 

About the Role 

Unison Infrastructure is seeking a strategic and results-driven Marketing Specialist/Coordinator to lead the development, execution, and optimization of integrated marketing programs that drive brand awareness, customer engagement, and lead generation. This role will be responsible for managing multi-channel marketing initiatives, overseeing campaign performance, developing compelling content, and identifying opportunities to strengthen Unison's market presence. 

The Marketing Specialist/Coordinator will work closely with the Director of Lead Generation and cross-functional teams to create and execute marketing strategies that support business objectives, improve customer acquisition, and drive measurable results. 

Key Responsibilities 

Marketing Strategy & Campaign Management 

Develop and execute integrated marketing strategies that support company growth objectives and increase engagement with wireless real estate owners. 

Create and manage multi-channel marketing campaigns across direct mail, email, digital advertising, social media, web, and other marketing platforms. 

Develop and maintain an annual marketing plan and campaign calendar aligned with business priorities. 

Continuously evaluate campaign effectiveness and optimize strategies to improve performance, conversion rates, and return on investment. 

Assess market trends, customer behavior, and competitive activity to identify opportunities for growth and differentiation. 

Brand & Content Development 

Maintain and strengthen Unison's brand identity across all marketing channels and customer touchpoints. 

Oversee the development of marketing content, messaging, and creative assets to support lead generation, customer engagement, and brand awareness initiatives. 

Ensure consistency in brand voice, positioning, and visual standards across all communications. 

Manage website content and digital marketing assets to improve user experience and conversion performance. 

Analytics & Performance Reporting 

Establish key performance indicators (KPIs) and reporting frameworks to measure marketing effectiveness. 

Analyze campaign performance and customer engagement data to provide actionable recommendations. 

Partner with internal analytics teams to develop dashboards, reporting tools, and performance insights. 

Regularly communicate marketing results, trends, and recommendations to leadership. 

Lead Generation & Market Development 

Identify and evaluate new lead generation opportunities, data sources, and customer acquisition channels. 

Support the development of targeted marketing programs that increase lead volume and quality. 

Manage database marketing initiatives and ensure accurate tracking, segmentation, and reporting. 

Project & Vendor Management 

Manage relationships with external vendors, agencies, and marketing partners to ensure high-quality execution and cost-effective results. 

Oversee project timelines, priorities, and deliverables across multiple concurrent initiatives. 

Develop and implement efficient processes that improve marketing execution, scalability, and operational effectiveness. 

Collaborate with internal stakeholders to understand business needs and develop marketing solutions that support organizational goals. 

Required Education and Experience 

Bachelor's degree in a related field. 

Strong understanding of digital marketing, direct marketing, email marketing, content marketing, and lead generation. 

Demonstrated experience using artificial intelligence (AI) tools to enhance marketing strategy, content development, lead generation, campaign performance, and operational efficiency. 

Experience working with CRM platforms, SEO, marketing databases, and analytics tools. 

Advanced analytical skills with strong proficiency in Excel and PowerPoint. 

Experience with Salesforce, Google Analytics, Saleshandy, WordPress, Canva, Adobe Creative Suite, Figma, or similar marketing technologies preferred. 

Experience managing social media platforms and digital content strategies preferred. 

Additional language proficiency, including Spanish, French, Italian, or German, is a plus. 

Personal Attributes 

The successful candidate will bring a high level of professional integrity, initiative, and collaboration, including: 

Strategic thinker with strong business acumen and a results-oriented mindset. 

Entrepreneurial spirit with a willingness to learn and adapt in a fast-paced environment. 

Excellent communication, interpersonal, and relationship-building skills. 

Strong organizational skills with the ability to manage multiple priorities and deadlines. 

Data-driven decision maker with exceptional analytical and problem-solving abilities. 

Collaborative team player with a positive attitude and sense of humor. 

Other Details 

Competitive salary and comprehensive benefits package, including tax-free health insurance reimbursement (ICHRA), 401(k), remote work flexibility, paid holidays, paid time off, and paid bereavement leave. 

Must be authorized to work in the United States for any employer without sponsorship