Social Media Manager

Social Media Manager 

Location:  Little Rock, AR — onsite 

About Priority1 

Priority1 was founded in 1995 and has grown into a technology-enabled third-party logistics company moving over 1.5 million shipments a year. We are privately held, debt-free, and partnered with thousands of national and regional carriers across LTL, truckload, and expedited freight. We are a rapidly growing company, with offices and sales teams expanding across the country. 

The Role 

The core of this role is managing Priority1's online presence through social media — owning our accounts across LinkedIn, Instagram/Facebook (Meta), TikTok, and X. and keeping them active at a high cadence with posts that earn real engagement. Consistency is the job: multiple posts per week on our primary channels, every week, each one built for the platform it lives on. You will set the content strategy, produce the majority of the content yourself, and be accountable for growth, engagement, and pipeline. 

The focus is the brand: making Priority1 the name people in this industry know, follow, and want to work with — the most recognizable and best-regarded presence in logistics. Your content will serve several distinct target audiences, which we will discuss in depth during the interview process, and part of the job is knowing which platform and format serves which. 

What You'll Own 

Posting cadence and calendar. You own the calendar. A high, sustained posting cadence across our primary channels — planned weeks ahead, flexible enough to jump on same-day moments. Quantity alone doesn't count: every post is expected to pull its weight in engagement, and you will retire formats that stop performing. 

Content production. You will shoot, edit, and publish. Video is a large piece of the role — you should be comfortable filming on a phone in a loud office, cutting it yourself, and shipping it the same day. We are not looking for someone who briefs an agency. 

Platform strategy. Each channel gets its own playbook, and you write it. You will decide what LinkedIn gets, what Instagram gets, what TikTok gets, etc. and why — with real freedom to experiment, test new formats, and build something that stands out in the logistics industry.  

Content and storytelling. You will develop content across the full range of what makes Priority1 worth following — our services and technology, our people and culture, our growth story, and the opportunities here for customers, partners, and future employees. Our best material is our people, and you will build repeatable ways to get them on camera and into the feed. You will work alongside our teams to build the brand across multiple channels. 

Engagement and community management. Engagement is a daily duty, not an afterthought. Comments, DMs, and mentions get real responses in the brand's voice, not canned ones — promptly. You will also engage proactively: commenting from our accounts on industry conversations, employee posts, and partner content so the brand shows up in feeds beyond our own. Engagement is a key measurement of this role. 

Measurement. You will report monthly on cadence held, engagement rate per post, follower growth, and reach, and on what social is actually producing: shipper inquiries, agent inquiries, and applications sourced from social. You will bring the numbers before we ask for them. 

Brand and legal compliance. Ensure all content adheres to brand guidelines and applicable legal requirements, including trademark and copyright rules, music-licensing terms, and the terms of service of each platform.   

Crisis and issues management. Follow and maintain a protocol for handling negative comments, PR-sensitive situations, and other reputational risks, including escalation to SVP of Talent Strategy & Marketing and clear judgment on when to respond, when to refrain, and when to pause posting.  

Account security and access management. Safeguard account credentials and periodically review who has posting and administrative access across all company accounts.  

Other duties as assigned. 

Regular, reliable in-person attendance.   

What We're Looking For 

2+ years running social accounts at a consistent, high cadence for a brand, agency, creator, or organization — with engagement results you can point to, not just a posting history 

A portfolio of content you personally made.  

Proven growth you have personally drive: an account, format, campaign where the numbers moved and you can explain why 

Short-form video is key piece we’d like to see. 

Fluency in how each major platform actually works right now — what gets distribution, what gets buried, and how that has changed in the last six months 

Ability to perform at a rapid pace with speed and volume  

Strong self direction 

Strong writing. Captions, hooks, and comment replies are writing, and most social content fails on the words rather than the visuals. 

Comfort being visible. You may end up on camera. 

The judgment to know what a logistics company should not post 

Strong data literacy: reading and reporting the metrics 

Willingness to be in our offices and around our sales floors. The content lives there. 

Sharp eye for what is current  

Bachelor's degree preferred, ideally in marketing, communications, journalism, or a related field. A strong portfolio can offset it. 

Compensation & Benefits 

Competitive base salary 

401k & Profit Sharing Plan 

Medical Insurance with premiums paid at 100% for employees AND dependents 

Dental Insurance 100% paid for Employee 

Vision Insurance 

HSA with Employer Contributions 

Life Insurance 

Short Term Disability 

Long Term Disability 

401(k) Plan 

Profit Sharing: Typical annual contribution of 15% of total eligible compensation 

Paid Holidays AND PTO 

Cancer, Critical Illness, and Accident Policies available 

Priority1 is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin 

How to Apply 

Apply through Workday. Include a link to your portfolio, reel, or the accounts you have run under the resume/cv area— this is highly recommend to move forward. You can also email this to wendy.brightwell@priority1.com.

Job functions require long periods of sitting and working from computer workstation; ability to multi-task, problem solve, and prioritize daily workload; excellent organization and record keeping skills; and strong communication skills. Requires extended periods of sitting, normal walking, bending, twisting, and stretching.  Capability of sight and hearing required.  Ability to deal with stressful situations and occasionally working extended hours.  To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job and duties and responsibilities may change without notice.  

Priority-1, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. 

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