Director of Marketing

Charitybuzz is seeking a strategic, highly organized, and commercially minded Director of Marketing to lead the planning, orchestration, and optimization of cross-channel marketing across acquisition, engagement, retention, brand building, and partnerships.

This role sits at the intersection of brand, creative, and performance, leading go-to-market campaign strategy and execution for major campaigns, charity and brand partnerships, celebrity moments, and always-on initiatives. The Director will ensure every channel works together to create a consistent, compelling brand experience across touchpoints while driving measurable impact through data, experimentation, and optimization.

The ideal candidate brings equal strength in brand building and growth marketing, balancing creativity with commercial acumen and operational excellence to elevate brand awareness, scale acquisition, deepen engagement, and accelerate the growth and evolution of Charitybuzz.

About Charitybuzz:

Charitybuzz is the leading impact marketplace, bringing together the world’s most preeminent celebrities, innovators, and brands to raise incremental funding for non-profit organizations through exceptional, one-of-a-kind experiences, exclusive luxury items, and unmatched access. We believe in the power of doing good and have helped raise over $750M for global causes. We are a mission-driven, performance-focused team fueled by innovation, integrity, and impact.

Why Join Us?

At Charitybuzz, you’ll join a purpose-driven team at the intersection of commerce, culture, and cause. You'll have the autonomy to drive results, the support of a collaborative team, and the chance to make a measurable difference in the world every single day.

Key Responsibilities

Integrated Campaign Strategy & Orchestration

• Own end-to-end integrated marketing strategy and planning for campaigns, partnerships, tentpole moments, and always-on initiatives across Charitybuzz’s multi-format ecosystem.
• Translate business objectives into clear, actionable campaign strategies and briefs that define target audiences, customer insights, core narrative, messaging hierarchy, channel roles, deliverables, launch timing, KPIs, and optimization plans.
• Develop and manage 360° campaign plans that connect paid, owned, earned, partner, and on-site channels into one coordinated customer experience.
• Orchestrate integrated marketing activity across the full campaign lifecycle, aligning channel sequencing, creative rotation, messaging, audience targeting, and customer communications to maximize engagement, conversion, and overall campaign performance.
• Lead cross-functional go-to-market planning and launch readiness for priority initiatives, ensuring channel plans, creative assets, audience strategy, tracking, partner deliverables, site experiences, and reporting are aligned before launch.

Marketing Planning & Operations

• Establish and continuously improve the integrated marketing operating model, including campaign architecture and lifecycle, marketing calendars, briefing standards, workflow processes, templates, approval paths, reporting cadences, and governance.
• Maintain a portfolio-level view of campaigns and always-on marketing activity, balancing organizational priorities, campaign dependencies, partner commitments, customer communication cadence, creative capacity, and channel constraints to ensure cohesive execution and an optimal customer experience.
• Own the integrated marketing calendar and ensure teams have visibility into key launches, milestones, decision points, deliverables, and changing business priorities.

Brand, Creative & Content Strategy

• Balance performance-driven strategy with brand storytelling that inspires impact and action.
• Collaborate with the creative team to ensure all campaigns reflect Charitybuzz’s elevated brand identity, integrating our impact-driven value proposition while ensuring creative concepts are on-brand, engaging, and tailored to our target audience.
• Ensure consistency, cohesion, and excellence across all brand touchpoints, maintaining a unified visual and verbal identity across channels.
• Develop strong creative briefs that connect business objectives, audience insight, campaign narrative, messaging, channel requirements, and measurable success criteria.

Growth Marketing & Acquisition

• Lead performance marketing strategy and execution across paid search, paid social, affiliates, influencer marketing, retargeting, and emerging acquisition channels.
• Own media planning, budget allocation, audience strategy, agency and partner management, and ongoing optimization to improve acquisition efficiency and return on marketing investment.
• Partner with the analytics and data team to build dashboards and reports to monitor performance and translate insights into actionable optimizations and growth opportunities.
• Identify new audience segments, channels, and growth levers to expand reach, awareness, and participation.
• Connect performance activity to broader campaign, brand, CRM, social, partnership, and site strategies so paid media operates as part of a unified customer journey, not as a standalone channel.

CRM and Retention

• Lead CRM, email, and lifecycle marketing strategy to deepen engagement, improve conversion, increase retention, and grow customer lifetime value across bidders, buyers, sweepstakes entrants, donors, and prospective customers.
• Partner with CRM and Data teams to define audience segmentation, personalization, triggered journeys, re-engagement programs, campaign communication cadence, and test-and-learn roadmaps.

Partnerships 

• Lead integrated marketing strategy and activation for charity, celebrity, brand, media, creator, influencer, and strategic partnerships, developing approaches that increase visibility, cultural relevance, audience engagement, and revenue potential.
• Collaborate with Sales and channel leads to align partner narratives, campaign concepts, audiences, assets, timing, deliverables, amplification plans, and measurement.
• Ensure partner integrations uphold Charitybuzz’s brand standards while maximizing visibility, cultural relevance, engagement, and revenue potential.
• Develop scalable go-to-market frameworks for recurring partner types, sweepstakes, auctions, and brand collaborations.
• Identify opportunities for partners and channels to reinforce one another through coordinated content, PR, social, CRM, paid media, influencer, and on-site activation.

Cross-Functional Leadership

• Act as a key connector across teams, ensuring alignment between marketing, sales, and partnerships.
• Mentor and support junior team members to foster collaboration, creativity, and accountability.

Measurement, Optimization 

• Define campaign KPIs and lead cross-channel performance reviews that connect marketing activity to awareness, engagement, acquisition, participation, revenue, retention, and customer value.
• Partner with the Data team to build actionable dashboards and reporting that provide weekly, monthly, quarterly, and campaign-level visibility into performance.

Qualifications

• Minimum of 10 years of marketing experience, with demonstrated success managing integrated campaigns, content strategy, and project execution across multiple channels in a fast paced environment.
• Strong experience in DTC luxury, lifestyle, fashion, or beauty marketing preferred, with an understanding of high-net-worth audiences and aspirational storytelling.
• Proven track record of developing and executing go-to-market strategies that drive engagement, brand awareness, and revenue growth.
• Adept at working within evolving, entrepreneurial environments, balancing creativity and agility with operational excellence.
• Exceptional organizational and project management skills, with the ability to manage multiple priorities, stakeholders, and deadlines in a fast-paced environment.
• Bachelor’s degree in Marketing, Communications, or Business Administration; MBA or advanced degree preferred.
• Strong analytical acumen and ability to translate performance insights into strategic recommendations.
• Excellent written and verbal communication skills, with the ability to present ideas clearly and persuasively across levels of the organization.
• Experience fostering collaboration and ensuring alignment between creative, marketing, and business objectives.