You are viewing a preview of this job. Log in or register to view more details about this job.

Director Of Marketing

College of Charleston: Human Resources

Director of Marketing

Posting Details

POSTING INFORMATION

Internal Title

Director of Marketing

Position Type

Classified

Faculty / Non-Faculty / Administration

Non-Faculty

Pay Band

GEN09

Level

Department

Athletic Administration

Job Purpose

Responsible for oversight, management and operations of the marketing, branding, licensing, and fan engagement efforts for the department. The position also has administrative oversight of pep band, mascot, dance team and cheerleaders. The primary focus of this position is to create and manage a broad external strategy that promotes the College of Charleston Athletics and its athletic teams utilizing a multi-faceted approach, including: grassroots marketing, strategic marketing, digital and social media engagement, strategic communications, community engagement and fan engagement.

Minimum Requirements

Bachelor’s degree from a four-year college or university in business, sports administration, marketing, communications, advertising or another related field. A master’s degree is preferred but not required.
Minimum five years of relevant work experience in college sports marketing and promotions is preferred. Knowledge and experience in graphic design is preferred. Candidates with an equivalent combination of experience and/or education are encouraged to apply.

Required Knowledge, Skills and Abilities

· Our ideal candidate will be organized, detail oriented and ability to work in a fast-paced environment with minimal supervision.

· Strong interpersonal skills with colleagues, fans, donors, student-athletes, coaches, and administrators

· Excellent written and verbal communication skills

· Problem solver, self-starter, and intrinsically motivated. Proactive thinking with interest in developing and executing new ideas is necessary.

· Willing to work in a team atmosphere where expectations are set and managed while giving staff flexibility to do their assigned tasks as both a leader and/or a follower

· Strong knowledge of digital marketing, including but not limited to social media, content marketing, banner ads, mobile, retargeting and websites, including interpreting performance analytics for all areas

· Understand the sports sponsorship landscape including traditional, non-traditional, and digital marketing assets and stay up to date on changes and advancements within the industry

· Proficiency in Microsoft Office (Word, PowerPoint, and Excel) and Adobe Photoshop or other graphic design software

· Work schedule will include evenings, nights and weekends, with minimal travel.

Additional Comments Regarding Position

This position will require night and weekend availability as well as the ability to lift at least 30 pounds.

Special Instructions to Applicants

Please complete the application to include all current and previous work history and education. A resume will not be accepted nor reviewed to determine if an applicant has met the qualifications for the position.

*Salary is commensurate with education/experience which exceeds the minimum requirements.

Offers of employment are contingent upon a successful background check.

All applications must be submitted online https://jobs.cofc.edu.

Salary

*$52,100 - $63,828

Posting Date

08/28/2026

Closing Date

09/11/2026

Benefits

Insurance: Health/Dental/Vision
Life Insurance
Paid Leave: Sick/Annual/Parental
Retirement
Long Term Disability
Paid Holidays
Free CARTA Bus Service
Employee Tuition Assistance Program (ETAP)
Employee Assistance Program (EAP)
Full Benefits Package – Click Here

Open Until Filled

Posting Number

2026139

EEO Statement

The College of Charleston is an equal opportunity employer and does not discriminate against any individual or group on the basis of sex, gender (including gender identity and/or expression), pregnancy, race, religion, color, national origin, age, disability, military or veteran status, sexual orientation, genetic information, and other classifications protected by applicable federal, state, and local laws. For more information, please visit eop.cofc.edu.

Quicklink for Posting

https://jobs.cofc.edu/postings/18452

Job Duties

Activity

Develop and implement strategies that increase attendance, engage with fans, and improve the game day atmosphere for all of our athletic teams

• Identify creative and innovative programs that engage both existing and potential fans, resulting in an entertaining atmosphere and that encourages spectator loyalty and support

• Assist with marketing special projects and events to help grow and develop the fanbase
• Oversee all “C-Mail” email communications to fans, donors and students
• Assist with fulfillment of all sponsorship agreements to ensure proof of performance of each sponsorship asset
• Collaborate with our communications staff and creative content team on our social media strategy and web-site content
• Identify and secure advertising via radio, social media, etc…within our budget to promote our athletic teams

Essential or Marginal

Essential

Percent of Time

Activity

Oversee the marketing and sponsorship staff with the planning, coordination and implementation of all Men’s Basketball game day activities and promotions including but not limited to:

Public Address
Game Script
In-game promotions, presentations and giveaways
Half-time performances
Spirit – Cheerleaders, Dance, Band and Mascots
All other game day related activities

Essential or Marginal

Essential

Percent of Time

Activity

Fan Engagement:

Identify creative and innovative programs that engage the student body and encourage participation at all athletic events
Further enhance and cultivate relationships on-campus, resulting in student, faculty, and staff support
Coordinate CofC Athletics involvement and integration into campus events (orientation week, homecoming, etc) to promote programs

Essential or Marginal

Essential

Percent of Time

Activity

Oversees department’s licensing and merchandising program, working collaboratively with university and other partners. Steward the CofC Athletic brand; maintain high brand standard for all design, video, social, physical and other brand applications

Essential or Marginal

Essential

Percent of Time

Activity

Oversees Director of the Band, Cheerleading Coach and Dance team. Serve as the main contact point for each group. Hire the coaches and personnel for each program and oversee the budgets

Essential or Marginal

Essential

Percent of Time

Activity

Coordinates management of fiscal and budget responsibilities of marketing department and other areas that the position oversees.

Essential or Marginal

Essential

Percent of Time

Activity

Perform other duties assigned by Deputy Director of Athletics.

Essential or Marginal

Essential

Percent of Time