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Digital Marketing Specialist

HIART HAIR LLC
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About Us

HiArt Hair  is a growing U.S.-based hair and beauty company specializing in premium human hair products and e-commerce. With our own manufacturing capabilities and direct supply chain, we develop and supply professional hair products for the U.S. market.

As we continue to expand our presence in the U.S., we are looking for a creative, motivated, and results-driven Digital Marketing Specialist to help grow our digital presence, strengthen brand awareness, acquire new customers, and drive sales growth.

This is a hands-on position with strong growth potential. You will work directly with management and have the opportunity to take ownership of marketing initiatives and contribute to the continued growth of the company.

Key Responsibilities

  • Manage and grow the company's presence across TikTok, Instagram, Facebook, Pinterest, and other relevant social media platforms.
  • Plan and create short-form videos, social media posts, product content, promotional campaigns, and UGC concepts.
  • Identify and proactively reach out to U.S. hairstylists, salons, influencers, micro-influencers, UGC creators, and potential business partners.
  • Develop and support influencer, affiliate, product-sampling, and collaboration programs.
  • Build and maintain relationships with influencers, creators, hairstylists, and other marketing partners.
  • Use AI and creative tools such as ChatGPT, Canva, CapCut, and other platforms to improve content creation and marketing efficiency.
  • Support Shopify website marketing, product-page optimization, SEO, promotional campaigns, and conversion improvement.
  • Assist with email/SMS marketing, customer retention campaigns, Meta Ads, and other digital marketing initiatives.
  • Monitor and analyze marketing performance, including social media engagement, website traffic, conversion rates, customer acquisition, ROAS, and online sales.
  • Research beauty trends, competitors, customer behavior, hairstyles, hair colors, and new marketing opportunities.
  • Develop weekly and monthly marketing plans focused on brand awareness, customer acquisition, and sales growth.
  • Work directly with management to test new marketing strategies and support the company's continued expansion in the U.S. market.

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, Economics, Fashion, E-Commerce, or a related field.
  • 0–3 years of experience in digital marketing, social media, e-commerce, influencer marketing, content creation, or a related field.
  • Professional proficiency in both Mandarin Chinese and English is required.
  • Strong understanding of TikTok, Instagram, and current social media trends.
  • Comfortable proactively reaching out to influencers, creators, hairstylists, salons, and potential business partners.
  • Familiarity with Canva, CapCut, Adobe Creative Suite, or similar creative tools.
  • Experience using ChatGPT or other AI-powered tools for marketing and content creation is preferred.
  • Strong communication, organizational, creative, and analytical skills.
  • Ability to work independently, take initiative, and manage multiple projects.
  • Interest in beauty, fashion, hair, lifestyle, or e-commerce is highly preferred.
  • Experience with Shopify, Meta Ads, Google Analytics, SEO, CRM, or email marketing is a plus.
  • Recent graduates with strong social media, content creation, influencer, personal-brand, or e-commerce experience are encouraged to apply.

Compensation & Career Growth

Starting salary: $42,000 per year, with performance-based salary growth and career advancement opportunities.

Why Join Us

This role offers hands-on experience across social media, influencer marketing, e-commerce, AI-assisted content creation, digital advertising, and brand development.

You will have the opportunity to take ownership of real marketing projects, test new ideas, work directly with management, and see how your work contributes to customer growth and sales.

With our own manufacturing capabilities and direct supply chain, we are positioned to continue expanding our product offerings and presence in the U.S. beauty market.