Social Media Coordinator
Social Media Coordinator (TikTok & Instagram)
Hanacure is looking for a Social Media Coordinator who can both create and publish content across TikTok and Instagram. This is a hands-on creative role — you'll be shooting, editing, and posting content that stops the scroll, while keeping everything aligned with our luxury, editorial brand aesthetic. If you know what makes a TikTok perform, have a natural eye for beauty content, and can turn a product moment into something people actually want to watch, we want to hear from you.
This role starts part-time/freelance with room to grow into something bigger for the right person.
What You'll Do
- Create engaging, on-trend content for TikTok and Instagram — including filming and editing short-form video (Reels, TikToks)
- Plan and manage the content calendar, posting consistently across both platforms
- Maintain the brand's visual identity — every post should look and feel like Hanacure
- Stay on top of trends, sounds, and formats, and translate them into content ideas that fit the brand
- Engage with our community — responding to comments and DMs in an on-brand voice
- Track performance and use insights to shape what you make next
What We're Looking For
- Proven experience creating short-form content that performs, especially on TikTok
- Comfortable on both sides of the camera — filming, editing, and appearing in content when needed
- A natural eye for aesthetics and an understanding of luxury beauty branding
- Deep familiarity with TikTok and Instagram as a creator, not just a user
- Proficiency with editing tools (CapCut, Reels editor, or similar)
- Self-directed, organized, and able to turn ideas around quickly
- Bonus: experience with a beauty, skincare, or luxury brand, and familiarity with TikTok Shop