Marketing & Communications Analyst Fall 2026

Build Appalachia Advisory’s brand, expand our reach, and strengthen how we connect with our communities.

This is a part-time, volunteer opportunity with Appalachia Advisory, a chartered non-profit corporation connecting students and young professionals with underserved small businesses across Appalachia through pro bono consulting.

As a Marketing Analyst, you will contribute to initiatives that strengthen Appalachia Advisory’s brand, digital presence, university relationships, events, communications, and understanding of the markets and communities we serve. Depending on organizational priorities and your interests, your work may span social media marketing, brand and PR, market insights, event activations, and other marketing initiatives.

Key Responsibilities

• Develop and execute marketing initiatives that strengthen Appalachia Advisory’s brand, visibility, and engagement across audiences.
• Develop and execute social media and digital content across platforms including LinkedIn, Instagram, newsletters, and the website.
• Support conference and event activations, including event strategy, promotional materials, outreach, and on-site engagement.
• Contribute to brand and PR initiatives, including communications, storytelling, media opportunities, and brand materials.
• Conduct market and audience research to identify trends, opportunities, and insights that inform marketing and organizational strategy.
• Collaborate with Marketing Analysts and organizational leaders to execute high-priority initiatives and strengthen Appalachia Advisory’s broader growth and impact.

Ideal Candidates

Creative, curious, and strategic self-starters who are excited by the intersection of marketing, storytelling, relationship building, and community impact.

We are specifically seeking individuals who are passionate about our mission, supporting small businesses, and advancing social impact initiatives that create meaningful change in marginalized communities.

Ideal candidates should have strong communication skills, an eye for compelling content and design, and an interest in understanding audiences and building brands. Experience with Canva, PowerPoint, marketing analytics, graphic design, social media, research, or communications is valued but not required.

What You’ll Gain

• Real-world marketing experience: Work on live brand, digital, communications, events, and market research initiatives
• Brand-building experience: Help shape the voice, identity, and external presence of a growing organization
• Relationship-building experience: Develop relationships with universities, student communities, event organizers, and other external stakeholders
• Strategic development: Build skills in marketing strategy, audience insights, research, communications, and project management
• Professional network: Collaborate with students, young professionals, advisors, industry professionals, and community leaders
• Community impact: Help strengthen Appalachia Advisory’s ability to reach and serve underserved small businesses across Appalachia

About Us

Gain real experience with real community impact.

Appalachia Advisory is a chartered non-profit corporation in the State of Tennessee connecting students and young professionals from across the U.S. with small businesses throughout Appalachia.

Through 6–8 week pro bono consulting engagements, our teams provide strategic support in areas such as marketing, strategy, operations, growth, and organizational enablement.

Our Marketing team helps tell Appalachia Advisory’s story, build relationships with the communities we serve, and strengthen the organization’s visibility and reach.

The Growth & Strategy arm builds the relationships, partnerships, and organizational infrastructure that enable Appalachia Advisory to reach more businesses and deepen its impact across the region.

Our work is entirely pro bono for clients providing meaningful professional experience for our members while creating tangible value for underserved communities.

What You’ll Get

• A diverse professional network: Collaborate with students and young professionals from across the U.S. alongside experienced mentors and industry leaders
• Real industry impact: Work on initiatives that directly shape Appalachia Advisory’s brand, reach, and ability to serve more small businesses
• Technical & professional development: Build skills in marketing, communications, research, content strategy, events, and relationship management
• Career resources: Access recruiting resources and career advancement opportunities through our network of advisors and industry professionals

Position Details

Job Title: Marketing Analyst
Position Type: Part-Time / Volunteer Leadership Experience
Location: Remote
Schedule: Part-Time
Expected Time Commitment: Approximately 6–8 hours per week
Compensation: Unpaid
Work Authorization: U.S. work authorization not required

Recommended Candidate Background

School Year: Incoming Freshman, Sophomore, Junior

Relevant Majors / Backgrounds:
Business Administration & Management, Marketing, Journalism, Communications, Consulting, Business Analytics, Marketing, Entrepreneurship, or related fields