Marketing and Sales Specialist
The team member will be responsible for planning, executing, and managing marketing and sales initiatives that drive brand awareness, lead generation, and customer engagement. This includes managing web content, creating marketing collateral, administering learning management systems (LMS) for marketing courses, coordinating conference exhibitions, proposal writing, and overseeing digital communication channels such as newsletters and social media.
Marketing and Sales Specialist Responsibilities
- Maintain and update company website content for accuracy, brand awareness, and SEO optimization.
- Design and produce marketing collateral for campaigns, conferences, and client outreach.
- Develop and implement lead generation strategies through digital campaigns and outreach.
- Administer LMS for marketing courses, including setup, enrollment, and reporting.
- Organize and manage company participation in conferences and exhibitions.
- Manage Mailchimp contact lists, create newsletters, and track engagement.
- Drive brand awareness through social media posts, schedule content postings, and monitor analytics.
- Use analytics tools to measure campaign performance, customer interest, and provide reports.
- Provide administrative support to management and project leaders.
- Capture sales for extended services from qualified customers who register for online courses and content.
- Support operations through creative content development, branding, and editing.
- Draft and organize proposals.
- Maintain currency in relevant job knowledge to ensure ability to execute your responsibilities successfully.
- Navigate decision-making based on the core values of the company, always maintaining professionalism.
- Plan and complete work in a manner that reflects commitments to and support achievements of quality, environmental, and occupational health and safety goals.
- Maintain currency in relevant job knowledge to ensure ability to execute your responsibilities successfully