Digital Marketing Manager

Digital Marketing Manager

MaiaEdge | Burlington, MA | Full-time | Hybrid

MaiaEdge is building network infrastructure for the service providers, NeoClouds, and data centers connecting the AI economy, backed by a $20 million Series A investment. We're looking for a hands-on Digital Marketing Manager to own our digital engine end to end, building awareness and turning it into qualified pipeline through paid acquisition, organic search, web conversion, email nurture, and attribution.

This role reports to the Director of Marketing.

What You'll Own

• Own campaign strategy and marketing operations, including budget management, campaign planning and reporting, and lead tracking and attribution in HubSpot.
• Build and optimize paid acquisition programs across search, LinkedIn, and other relevant channels to generate qualified pipeline.
• Own email marketing and lifecycle nurture campaigns that move prospects through the buyer journey.
• Own web strategy, including information architecture, page structure, content, and CTA placement, to improve engagement and conversion.
• Own SEO and AEO strategy to build organic visibility and drive qualified traffic.
• Apply data-driven decision making across budget allocation, channel performance, and campaign optimization.

What We're Looking For

• 3 to 5 years of marketing experience at a technology company, with a focus on demand generation, paid media, and web strategy.
• Proven experience running paid media and paid social campaigns.
• Experience with HubSpot or an equivalent CRM and marketing automation platform, including lead tracking, campaign attribution, and reporting.
• Comfortable using AI to streamline workflows, automate tasks, and improve marketing operations.
• Demonstrated experience directing web strategy and conversion rate optimization.
• Strong understanding of SEO and emerging AEO and AI-search practices.
• Skilled at using data, including Google Analytics (GA4) or similar platforms, to guide decisions and optimize campaign performance.
• Strong project management skills and the ability to manage multiple campaigns and priorities simultaneously.
• A hands-on, analytical approach with a willingness to test, learn, and continuously improve.

Nice to Have

• Background in network technology, AI infrastructure, service providers, or data centers is preferred.
• Experience working in a B2B technology or startup environment.

What Success Looks Like

• More qualified traffic reaches MaiaEdge's website.
• More website visitors convert into qualified leads.
• Campaigns have clear attribution and performance reporting.
• Nurture programs help move prospects toward sales conversations.
• Paid and organic programs continuously improve based on performance data.
• Marketing has a clear view of which channels and campaigns are generating pipeline.

To Apply: Please submit your resume.