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Social Media Content Creator

Location: Hybrid Employment Type: Part-time (~10 hrs/week)

About the Role

We're looking for a Social Media Content Creator to plan, shoot, and post content that makes our brand feel premium, warm, and worth stopping to look at. This is a hands-on, part-time hybrid role — some in-person time for shooting product/lifestyle content, some remote time for planning, editing, and posting. Experience creating content for CPG (consumer packaged goods) brands — food, beverage, wellness, or similar — is a strong plus, since you'll already understand how to make a physical product feel exciting on a screen.

What You'll Do

Plan and maintain a monthly content calendar across Instagram, TikTok
Shoot and edit short-form video (Reels/TikToks), photos, and Stories featuring our products, packaging, and brand world
Write on-brand captions, hooks, and copy that fit each platform's tone
Style and art-direct product shots (flat lays, lifestyle shots, unboxings, behind-the-scenes)
Stay on top of platform trends, audio, and formats, and adapt them to fit our brand
Track basic engagement metrics and suggest adjustments to content strategy based on what's performing
Occasionally support content needs for launches, seasonal campaigns, or events (holiday collections, market pop-ups, hospitality partnerships)

What We're Looking For

Experience creating and posting social content for a brand — CPG (food, beverage, wellness, lifestyle) experience strongly preferred
Strong eye for aesthetics — comfortable styling shots that feel premium, warm, and true to a small artisanal brand (not overly corporate or generic)
Comfortable shooting and editing short-form video on a phone or camera (CapCut, Premiere Rush, InShot, or similar)
Good writing skills — can nail a caption's tone in a few lines
Self-directed — able to plan a content calendar and execute independently with light check-ins, rather than needing everything mapped out
Reliable and organized — comfortable managing a consistent posting cadence on a part-time schedule

Nice to Have

Experience with a food, beverage, or specialty/gourmet CPG brand specifically
Basic photography/lighting skills for product photography
Familiarity with Canva, Adobe Express, or Lightroom for quick edits
Experience running paid social boosts or working alongside a paid media strategy
An existing personal following or content portfolio in the lifestyle/food/wellness space

Compensation

21-25/hour Note if there's room to grow into more hours as the brand scales.

To Apply

Please send your resume, a link to your portfolio or social content examples