Marketing Specialist

Job Title:         Marketing Specialist

Summary of Duties:    Serve as a point of contact for Marketing.  Oversees the representation of a positive organizational image to the public and the community.  Coordinate marketing efforts to include but not limited to all social media platforms, advertising, marketing research, and public relations.  Must have knowledge of Google/Search Engine Optimization.  Maintain budget for marketing and retain records for all requests.  Responsible for designing and publishing social media advertisement following compliance guidelines.  Must provide exceptional customer service while following policies and procedures. Must have computer skills and excellent communication skills.   Must always dress professionally.   

Specific Duties but not limited to:

• Plans, develops, and directs the strategic and tactical marketing plans for the bank. 
• Ensure that marketing objectives and plans support the overall business goals and objectives.
• Develop and implement policies and activities such as market research, advertising and promotion, and new product development.
• Responsible for developing and implementing the bank’s marketing plan and strategies to meet changing competitive conditions and products includes duties associated with marketing, communication, and advertising. 
• Handle the coordination and administrative support for marketing activities in advertising, promotion, and community events.
• Designs, develops, and manages implementation of written and graphical content for websites and all social media platforms to provide information on products and services. 
• Must attend public events representing the Bank during and after banking hours with the ability to manage and direct other bank employees to attend the event(s). 
• Responsible for Ad designs for all advertisement which includes but not limited to Social Media, Radio, Billboard, Television, and Signage.
• Ability to pull Google/Search Engine Optimization reports to demonstrate the bank website performance.
• Maintain accurate spreadsheet records of all marketing requests and maintain budget for market expenses.
• Research marketing and promotional items, documenting pricing and order history, and staying informed of trends.
• Maintain a professional working relationship with all points of contact requesting sponsorships or donations, local business owners, customers, and bank employees.
• Notify appropriate persons requesting marketing donations. 
• Performs special projects, and additional duties and responsibilities as required. 
• Prepare weekly marketing information to present in COOC (Chief Operations Officers Committee) meetings. 
• Must be able to perform multiple daily tasks and work under pressure with speed and accuracy.
• Must be available to work at least 40+ hours/ week

Requirements:

• Minimum of 2 years college education experience
• Degree and experience in marketing and public relations, preferred
• Marketing Project Management Experience, preferred
• Solid Computer Skills, minimum of 3 years of Microsoft Office
• Must be highly creative in designing social media platforms, radio scripts, digital signs, and have the ability to create and implement marketing campaigns
• Knowledge of Marketing Techniques
• Strong Communication and Interpersonal Skills
• Flexible to attend community events/functions outside of normal work hours including weekends as required
• Must have the ability to design using Canva Pro and be trained on InLighten Studio Pro and Ignite Digital Sign software.
• Willingness and aptitude to learn the various areas of the bank