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Marketing Manager

Kyra Health
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Role Overview

We are seeking a results-oriented Marketing Manager (or Senior Marketer) who is a strategic thinker and execution powerhouse. This role is ideal for someone who thrives in a startup environment, leverages resources creatively (AI, contractors, SMEs), and consistently delivers senior-level quality across channels. You will own marketing strategy and execution to support broker acquisition, direct-to-employer growth, thought leadership, and sales enablement — all while maintaining strong ROI and compliance awareness.

Key Responsibilities

  • Develop and execute comprehensive, multi-channel marketing strategies that drive qualified leads and revenue growth.
  • Create high-converting content (blogs, emails, whitepapers, case studies, social posts) that resonates with brokers and employers in the health benefits space.
  • Oversee SEO & AEO initiatives, paid media campaigns, and lead nurturing programs to maximize visibility and pipeline impact.
  • Research, recommend, and coordinate high-ROI events and conferences on time and within budget.
  • Partner closely with sales, operations, and leadership to align marketing efforts with business goals.
  • Manage marketing budgets effectively, track performance through analytics, and optimize for strong ROI.
  • Collaborate with designers by providing clear creative feedback to ensure brand-aligned deliverables.
  • Leverage AI tools, contractors, and subject matter experts to scale output and maintain senior-level quality efficiently.

Requirements

  • SEO & AEO Fluency: Strong strategic understanding of SEO and AEO strategies to guide and optimize efforts (including potential outsourcing) for increased organic visibility and qualified traffic.
  • Content Strategy & Creation: Excels at developing high-impact content focused on results rather than design execution.
  • Collaboration with Design: Partners effectively with designers, providing clear and constructive creative feedback.
  • Sales Enablement & Revenue Impact: Proven ability to align marketing with sales goals, generate qualified leads, and directly contribute to revenue growth.
  • Paid Media Proficiency: Experienced in developing and managing efficient paid campaigns (LinkedIn, Google Ads, etc.) that deliver strong ROI within budget.
  • Strategic Development: Identifies, recommends, and implements comprehensive marketing strategies tailored to business objectives.
  • Events & Conferences: Researches high-ROI events, recommends participation, and coordinates execution on time and within budget.
  • Leverages Resources for Scale: Uses AI tools, contractors, and subject matter experts to deliver senior-level quality and broad coverage efficiently (without over-relying on unvetted AI output).
  • Analytics & Measurement: Data-driven with expertise in tracking performance (Google Analytics, CRM dashboards, attribution) and optimizing campaigns based on metrics.
  • B2B Healthcare/Benefits Experience: Ideal background in health insurance, benefits tech, or fintech; understands broker/employer pain points and compliance considerations.
  • Lead Generation & Automation: Skilled in marketing automation, email nurturing, CRM integration, and multi-channel lead gen.
  • Budget Ownership & ROI Focus: Manages marketing budgets effectively, forecasts spend, and consistently demonstrates positive ROI.
  • Agility & Initiative: Thrives in a fast-paced startup environment; proactive in testing new tactics and adapting to market changes.

What We Offer

  • Competitive compensation and equity opportunity in a high-growth startup.
  • Flexible hybrid/remote work with Austin as home base.
  • Direct impact on company growth and the future of ICHRA benefits.
  • Collaborative environment with a lean, high-performing team.