You are viewing a preview of this job. Log in or register to view more details about this job.

Growth Marketing Coordinator

IL MAKIAGE (an ODDITY brand)
Email

GROWTH MARKETING COORDINATOR: IL MAKIAGE (an ODDITY company)

We’re looking for a creative and analytical rockstar to become our next Growth Marketing Coordinator. In this role, you will support end-to-end growth strategy for your product’s paid acquisition marketing campaigns across digital channels. You will own the creative pipeline, drive data-driven experimentation, and optimize campaigns at scale.

 

RESPONSIBILITIES

  • Own the growth strategy for select IL MAKIAGE products across acquisition marketing channels, with a strong focus on paid social—as well as other online and offline channels (podcasts, YouTube, direct mail, TV, etc.).
  • Manage execution of campaigns, including creative development, asset creation, ad operations, optimization, and results analysis.
  • Lead the end-to-end creative development process for paid social ads, including ideation, asset development, creative briefs, mockups, copywriting, and more.
  • Collaborate closely with the creative team, including video editors and the production team, to develop a strong pipeline of high-performing video ads.
  • Manage end-to-end creator partnerships, including briefs, contracts, rate negotiations, content approvals, and invoicing.
  • Conduct ongoing industry research and content analysis to identify emerging trends and drive creative innovation.
  • Monitor KPIs and own reporting to identify trends, analyze results, and communicate campaign performance to the broader team and senior leadership.
  • Leverage results to make data-driven recommendations and develop iterations to optimize campaigns.
  • Spearhead revenue growth and creative innovation within your channel mix through a combination of creative strategy, campaign optimization, and on-site growth tactics.
  • Work with internal Product and Data Science teams to support conversion rate and funnel optimization efforts and testing.
  • This role reports to a Senior Manager of Growth Marketing.

 

YOUR BACKGROUND

  • BA/BS degree in Business, Marketing, or a related field from a top university.
  • Experience in growth marketing, paid social, A/B testing, creative strategy, and/or content creation is a major plus.
  • Creative and analytical thinker: equal parts right-brained and left-brained, with the ability to think critically and strategically.
  • Strong creative instincts with a keen eye for what performs on social; able to translate performance insights into actionable creative strategies.
  • Excellent written and verbal communication skills.
  • Self-motivated and eager to work both independently and collaboratively in a fast-paced, entrepreneurial environment.
  • Detail-oriented, highly organized, and effective at managing multiple projects simultaneously.
  • Strong desire to join a disruptive, high-growth consumer brand and pursue a career in marketing.
  • Strong interest in beauty, social media trends, content creation, and customer psychology.
  • Passionate about working at IL MAKIAGE.

 

WHO WE ARE: ODDITY is a consumer tech company that builds and scales digital-first brands to disrupt the offline-dominated beauty and wellness industries. The company serves over 40 million users with its AI-driven online platform, deploying data science to identify consumer needs and developing solutions in the form of beauty and wellness products. ODDITY owns IL MAKIAGE, SpoiledChild and Methodiq.

ODDITY operates with business headquarters in New York City, an R&D center in Tel Aviv, Israel, and a biotechnology lab in Boston. Our culture is fast-paced, innovative, and agile, offering every team member the opportunity to drive a big impact.