Social Media Strategy Intern

SOCIAL MEDIA STRATEGY AND CONTENT OPERATIONS INTERN

Position Type - Unpaid Internship

Location - Remote

Time Commitment - Approximately 10 hours per week for 12 weeks

ABOUT THE COMPANIES

Your Equipment Suppliers and Roll Ice Cream LLC are equipment, training and business support companies serving entrepreneurs, manufacturers and food businesses.

Your Equipment Suppliers operates from Trinidad and Tobago and serves customers across the Caribbean and other international markets.

Roll Ice Cream LLC is a US company serving dessert entrepreneurs through commercial equipment, training, technical support and business education.

Both companies create educational, product focused, customer led and business development content across several social media platforms.

WHY THIS INTERNSHIP IS DIFFERENT

You will not spend the internship simply scheduling posts or copying numbers into a report.

You will study real content, identify patterns, recommend ideas and learn how brands use performance data to make better decisions.

You will also gain experience working with two companies serving different audiences and markets.

ABOUT THE ROLE

The Social Media Strategy and Content Operations Internship is designed for a student interested in social media analytics, audience behaviour, digital strategy and creative workflows.

The intern will help review content performance and support the process that takes content from idea to publication.

This is not primarily a video editing or posting role.

WHAT YOU MAY WORK ON

You may:

• Review weekly social media performance
• Compare results across both companies
• Identify patterns by topic, hook, format and platform
• Study high performing and low performing content
• Research useful platform and industry trends
• Monitor selected competitors and strong industry accounts
• Recommend practical content experiments
• Help maintain a testing and performance tracker
• Review whether completed content follows the approved brief
• Observe and support the content production workflow
• Help identify delays, unclear instructions or communication gaps
• Prepare weekly findings and recommendations
• Participate in short content review meetings

The intern will support the content process but will not be responsible for formal staff supervision, disciplinary decisions or final content approval.

WHAT YOU WILL LEARN

By the end of the internship, you should be able to:

• Interpret basic social media performance data
• Compare results across different audiences and brands
• Identify meaningful patterns beyond likes and views
• Decide whether a trend suits a particular brand
• Turn analytics into practical content recommendations
• Build and evaluate simple content tests
• Communicate clear feedback to a creative team
• Understand how content moves from planning to publication
• Prepare a professional social media strategy report

WHO SHOULD APPLY

This internship may suit students studying:

• Marketing
• Communications
• Advertising
• Digital Media
• Consumer Behaviour
• Business Analytics
• A related field

You should also be:

• Interested in social media strategy and audience behaviour
• Comfortable reviewing data and identifying patterns
• A clear written and verbal communicator
• Organised and dependable
• Able to give respectful and practical feedback
• Comfortable working with two different brands and audiences
• Familiar with platforms such as Instagram, TikTok, Facebook, LinkedIn or YouTube

Experience with social media analytics tools is helpful but not required.

The strongest applicants will be able to explain why content may have performed well or poorly instead of only reporting the numbers.

WHAT WE PROVIDE

• Weekly supervision and strategy reviews
• Training in the companies’ content systems
• Clear analysis assignments
• Access to approved performance information
• Experience working with US and international audiences
• Opportunities to recommend and evaluate content experiments
• A final portfolio ready strategy report
• Academic credit support where approved by your institution
• A professional reference based on successful performance

Strong performers may be considered for future paid projects or other opportunities where available. This is not guaranteed.

COMPENSATION

This is an unpaid educational internship. Participation does not guarantee future employment with Your Equipment Suppliers, Roll Ice Cream LLC or an affiliated company.

HOW TO APPLY

Please submit:

• Your résumé
• A short statement explaining your interest in social media strategy
• One example of a brand or campaign you believe uses social media effectively
• A writing, analytics or marketing sample, if available
• Your expected weekly availability

APPLICATION QUESTIONS

Name one brand that uses social media effectively and explain why.

What would you review before deciding that a post was successful?

How would you raise a concern about repeated missed deadlines?

Are you comfortable reviewing content for both US and international audiences?