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Social Media Manager

Job Description: Full-Time Social Media Manager

We are a dynamic company with its own unique brand identity and social media presence. We're looking for a passionate, creative, and highly driven Full-Time Social Media Manager to lead and grow our brand across Instagram and TikTok. This is an in-office role based in Fairfax, VA — ideal for someone who thrives in a fast-paced, collaborative environment and wants to make a real impact on brand growth.

Key Responsibilities:

  • Brand Building & Strategy: Develop and execute a cohesive social media strategy, driving brand awareness, audience growth, and engagement. Proactively bring forward ideas and recommendations to advance the brand.
  • Content Creation & Management: Create, curate, and edit high-quality content — including photos, short-form videos, motion-images, reels, TikToks, captions, and stories — tailored to the voice and aesthetic of the brand.
  • Instagram & TikTok Management: Own the day-to-day management of our Instagram and TikTok accounts, including content planning, posting, and platform optimization.
  • Community Engagement: Monitor and respond to comments, DMs, and mentions across all accounts in a timely and on-brand manner, fostering a strong and loyal online community.
  • Behind-the-Scenes Content: Film and capture behind-the-scenes moments in the office and at events, bringing authenticity and personality to our brand storytelling.
  • Event Coverage: Travel with the team to events (all travel expenses covered) to capture and share real-time content that elevates our brand presence.
  • Content Calendar: Own and manage the social media content calendar, ensuring consistent, strategic, and timely delivery of content across all accounts and platforms.
  • Analytics & Reporting: Track key performance metrics across all accounts, delivering monthly reports with actionable insights to inform and refine strategy.
  • Trend Monitoring: Stay ahead of social media trends, platform algorithm updates, audio trends, and competitor activity — and turn that knowledge into strategic recommendations.
  • Cross-Team Collaboration: Partner with internal teams to gather promotional content, company updates, and campaign materials that align with overall business goals.

Skills & Qualifications:

  • Proven experience managing Instagram and TikTok accounts for businesses or brands, with a strong portfolio to show for it.
  • Demonstrated ability to build and grow a brand through social media.
  • Skilled in short-form video editing and content creation (CapCut, Adobe Premiere, Final Cut Pro, or similar).
  • Proficiency in design tools such as Canva, Adobe Creative Suite, or equivalent.
  • Comfortable behind a phone camera — both filming and photography experience a plus.
  • Strong understanding of Instagram and TikTok analytics and platform best practices.
  • Ability to adapt tone, style, and content approach across distinct brand identities.
  • Excellent written and verbal communication skills.
  • Highly organized, self-motivated, and able to manage multiple priorities in a deadline-driven environment.
  • Creative thinker who brings fresh ideas and a proactive approach to brand building.

Schedule & Work Environment:

  • Full-Time | Monday – Friday, 9:00 AM – 5:00 PM
  • In-office position based in Fairfax, VA, with dedicated workstation
  • All equipment provided by the company
  • Travel to events as needed (all expenses covered)

Benefits:

  • Competitive full-time salary
  • All work equipment provided
  • Paid travel to events and activations
  • Creative, collaborative, and fast-moving work environment
  • Opportunity to shape the brand voice and direction across three growing businesses

How to Apply:

If you live and breathe social media, have a sharp eye for content, and are ready to take ownership of brand growth across multiple platforms, we want to hear from you. Please submit your resume, a portfolio or examples of Instagram/TikTok accounts you've managed, and a brief cover letter telling us why you're the perfect fit.

Job Type: Full-Time

Schedule: Monday to Friday | 9:00 AM – 5:00 PM | No nights | No weekends

Location: Fairfax, VA (In-Office Required)

Benefits:

 

  • Paid time off
  • Parental leave
  • Professional development assistance