Marketing & Digital Strategy Intern

Marketing & Digital Strategy Internship

Bamboo Botanicals, LLC

Healthy Alternatives, Healthier You

Position Overview

Bamboo Botanicals is a family-owned natural wellness company specializing in handcrafted skincare, wellness products, and educational resources that promote healthy living through natural ingredients. We are seeking a creative, motivated college student to join our team as a Marketing & Digital Strategy Intern.

This internship offers an opportunity to apply classroom knowledge to real-world marketing projects while gaining valuable experience with a growing small business. The intern will work directly with the business owner to strengthen our digital presence, develop marketing strategies, and help execute initiatives that contribute to business growth.

This position averages 10 to 15 hours a week and may be completed remotely, with optional in-person opportunities for meetings, vendor events, and special projects. Weekly mentoring meetings will provide guidance, feedback, and professional development.

Key Responsibilities

• Develop and execute a monthly social media strategy that includes a content calendar and publishes 3–5 branded posts per week across designated platforms while maintaining a consistent Bamboo Botanicals brand voice.
• Create engaging marketing content by designing graphics, writing captions, and producing short-form content that supports product launches, blogs, educational classes, seasonal promotions, and vendor events, with all campaign content completed by scheduled deadlines.
• Increase social media engagement by monitoring performance weekly, responding to engagement as assigned, and recommending at least one data-driven improvement each month to increase audience growth and interaction.
• Optimize the Google Business Profile by ensuring business information remains current, adding products and services, uploading new photos, publishing at least two business updates per month, and implementing local SEO recommendations to improve online visibility.
• Increase website traffic by 20 to 25% through implementation of a targeted digital marketing and social media strategy.
• Support email marketing initiatives by creating newsletter and promotional email content, maintaining subscriber lists, and assisting with campaigns that are delivered according to the monthly marketing schedule.
• Expand wholesale partnerships by researching prospective retailers, identifying 3-5 qualified wholesale leads per month, conducting outreach and follow-up, and helping maintain relationships with existing wholesale accounts.
• Conduct market and competitor research by monitoring industry trends, competitor marketing, and consumer insights, and presenting at least one growth recommendation each month to support business development and marketing strategy.

Qualifications

Education

Currently enrolled in an accredited college or university pursuing an Associate or Bachelor's degree in:

• Marketing
• Business
• Or a related field

Skills

• Familiarity with Facebook, Instagram, LinkedIn, TikTok, and other social media platforms as well as AI tools
• Experience using Canva or similar graphic design software.
• Strong written, verbal, and interpersonal communication skills.
• Basic understanding of digital marketing, social media marketing, and content strategy.
• Strong organizational and time management skills with the ability to manage multiple projects and meet deadlines.
• Ability to work independently while taking initiative and bringing new ideas to the team.
• Experience with Google Business Profile management or willingness to learn.
• Basic knowledge of SEO and local search optimization
• Comfortable researching market trends, competitors, and wholesale opportunities.
• Customer-focused mindset with professionalism when interacting with potential wholesale partners, customers and also in social media posts

Preferred Qualities

• Self-motivated
• Creative thinker
• Organized and detail-oriented
• Dependable with strong time-management skills
• Comfortable working independently in a remote environment

Technology Requirements

• Reliable internet access
• Personal computer
• Familiarity with Zoom, Google Drive, and other online collaboration tools
• Comfortable with AI tools 

Benefits of This Internship

This internship is designed to provide meaningful, hands-on experience that prepares students for careers in marketing, communications, and business.

Interns will gain experience in:

• Digital marketing strategy
• Social media planning and management
• Content creation
• Graphic design
• Local SEO
• Marketing analytics
• Brand development
• Small business operations

Additional benefits include:

• Weekly mentoring from the business owner
• Opportunity to observe coaching sessions with a certified SCORE mentor
• Portfolio-worthy marketing projects
• Letter of recommendation upon successful completion
• Assistance with internship documentation for academic credit, when applicable

Position Details

Location: Primarily remote, with optional in-person opportunities for meetings, vendor events, and project collaboration.

Schedule: Approximately 10 hours per week with flexible scheduling designed around academic commitments.

Internship Length: Determined by the participating college or university's internship requirements and academic calendar.

Compensation: $2,000 Stipend

This educational internship is designed to provide meaningful, hands-on learning experiences while complementing the student's academic program. Bamboo Botanicals is committed to providing mentorship, professional development, and practical business experience in accordance with the educational internship guidelines established under the U.S. Department of Labor's Fair Labor Standards Act (FLSA).

How to Apply

Ready to grow with us? Apply through Handshake to be considered for this internship.

Applicants should submit:

• Resume
• Short cover letter explaining why they are interested in this internship and how their skills would contribute to Bamboo Botanicals

Selected candidates will be invited to participate in a phone or in-person interview.

About Bamboo Botanicals

Bamboo Botanicals is a family-owned wellness company dedicated to creating handcrafted products made with high-quality, natural ingredients. Our mission is to help families discover healthy alternatives through thoughtfully formulated skincare, wellness products, and educational resources. We believe in combining nature, science, and creativity to promote healthier living—one product at a time.