Marketing E-Commerce Intern

Shepherd Hardware is seeking a motivated Marketing / E-Commerce Intern to support key digital marketing and product content initiatives. This role will assist with the company’s Product Information Management (PIM) project, social media content planning and creation, brand social media activation, and other special marketing projects as assigned.

The intern will report to the E-Commerce Marketing Director and work directly with the E-Commerce, Product Management, and Sales teams to support product content, digital asset organization, brand marketing, and e-commerce initiatives.

The ideal candidate is detail-oriented, creative, organized, and interested in gaining hands-on experience in e-commerce, digital content management, and brand marketing.

Key Responsibilities

Product Information Management (PIM) Support

• Rename digital assets according to established naming conventions.
• Organize product images, videos, sell sheets, and other digital assets for upload.
• Load and maintain assets within the PIM system.
• Assist with reviewing product content for accuracy and consistency.
• Support the organization of product data across multiple brands and retail channels.
• Collaborate with the E-Commerce and Product Management teams to help ensure product content and assets are complete, accurate, and properly maintained.

Social Media Content Planning & Creation

• Help activate and manage key brand social media accounts, including:
  • Super Sliders
  • Forearm Forklift
  • Parker & Bailey
• Develop and maintain a social media content calendar for each brand.
• Create social media content, including post copy, image selections, basic graphics, and short-form video concepts.
• Schedule and publish approved content across brand social media platforms.
• Support content themes tied to product launches, seasonal campaigns, how-to tips, brand awareness, and retail/e-commerce initiatives.
• Partner with the E-Commerce, Product Management, and Sales teams to identify content opportunities that support brand priorities, customer needs, and sales initiatives.
• Monitor brand social media pages for engagement opportunities, content needs, and general updates.
• Track basic social media performance metrics and share insights or recommendations.

Marketing Project Support

• Assist with special marketing projects as assigned.
• Support the creation and organization of digital content for e-commerce and retail partners.
• Help maintain consistency across brand assets, product messaging, and marketing materials.
• Assist with content needs for new product launches, retailer programs, sales support, and brand initiatives.
• Collaborate with cross-functional teams on project follow-up and execution.

Qualifications

• Currently pursuing a degree in Marketing, Business, Communications, Digital Media, Graphic Design, or a related field.
• Strong attention to detail and organizational skills.
• Comfortable working with digital files, spreadsheets, and online platforms.
• Basic understanding of social media platforms and content best practices.
• Ability to create clear, engaging social media content.
• Basic design skills or experience with tools such as Canva, Adobe Express, or similar platforms preferred.
• Strong written communication skills.
• Ability to manage multiple tasks and meet deadlines.
• Interest in e-commerce, brand marketing, and digital content management preferred.