Digital Marketing Coordinator

Summary

As a key contributor within the Digital Communications Center of Excellence, and under the supervision of the Senior Manager, Communications, the Digital Marketing Coordinator works closely with internal stakeholders to support various digital marketing delivery activities throughout the Americas region. The position requires a highly organized, self-starter, with a variety of hands-on digital marketing skills including, but not limited to, website publishing, social media publishing, email marketing, database management, analytics reporting and ongoing process improvement. This individual collaborates with colleagues within various practices, sectors, marketing, business development, administrative and executive teams to help achieve their business objectives.

Location

This position can sit in any of our U.S. offices and offers a hybrid work schedule.

Responsibilities
• Edit, update, and publish webpages on the firm website and microsites using the content management system
• Build and publish new webpages using established templates and components within the content management system
• Make basic enhancements to help fine-tune search relevance on the website
• Help monitor the general info@dlapiper.com mailbox
• Generate email marketing lists using the Firm CRM system, following best practices and standards
• Build and disseminate external email campaigns using the Firm's email marketing platform, following best practices and standards
• Construct and publish social media posts natively or using the Firm's social media marketing platform, following best practices and standards
• Publish firm content within the employee advocacy tool
• Resize or crop digital images using image-editing applications
• Provide virtual event support as required
• Perform QA on all new or updated webpages, email messages, and/or event sites to ensure all digital content adheres to Firm digital, brand, and accessibility standards
• Review QA reports in Siteimprove to ensure website content quality
• Provide marketing survey support using the Firm survey solution, as required
• Pull basic data reports in Google Analytics
• Track all projects and tasks within the Marketing Central tracking system and proactively share progress updates with stakeholders
• Provide ad hoc project assistance to the Senior Manager, Digital Communications, as needed
• Develop, maintain, and optimize documentation (workflows, processes, procedures, etc.)
• Utilize Firm collaboration platforms to collaborate with relevant colleagues and stakeholders
• Perform other duties as assigned

Desired Skills
• B2B marketing agency experience, or equivalent, required; previous law firm experience is a plus
• Experience with hands-on use of the Vuture email marketing platform and the InterAction CRM system is preferred
• Basic HTML coding and Photoshop skills; hands-on experience using a content management system (Sitecore a plus)
• Experience working within a social media marketing platform is a plus
• Ability to work in virtual teams and collaborate online is essential
• Strong attention to detail and the ability to work effectively in a fast-paced environment
• Strong written and verbal English communication skills
• Proficiency in Microsoft Office, Microsoft Teams, Microsoft SharePoint, or similar platforms
• Experience with image-editing applications such as Photoshop required
• Experience with Google Analytics or similar platforms is a plus

Minimum Education
• High School Diploma or GED

Preferred Education
• Bachelor's degree in Marketing, Communications, Journalism, or a related field

Minimum Years of Experience
• Two years of experience in a professional services firm or digital shared services role