Sales Development Representative

Title: Sales Development Representative

Position Summary: 

The Sales Development Representative (SDR) Intern serves as the primary pipeline generation resource for ELI's B2B sales organization.  The Sales Development Representative Intern is responsible for creating early-stage pipeline by identifying, engaging, and qualifying prospective, dormant, and reactivation opportunities. This role is a high-activity hunter position focused on disciplined outbound prospecting, inbound lead response, initial qualification, CRM accuracy, and seamless handoff of qualified opportunities to Directors of Client Development. 

The purpose of this position is to assist in the identification and development of viable business opportunities in an effort to drive increased profitable revenue. Working closely with the VP and other sales team members, the Sales Development Representative (SDR) Intern will be responsible for completing pre-sales activities, such as but not limited to, prospecting new clients across the U.S., inbound lead management, and reengaging previous clients.  The incumbent is expected to generate a high volume of prospecting activities via phone, email, LinkedIn and other networking channels.  

This internship is designed to satisfy applicable university internship requirements, including Kennesaw State University Coles College of Business MKTG 3397 academic credit guidelines.

Essential Duties and Responsibilities: 

• Responsible for generating qualified early-stage sales opportunities through high-volume outbound prospecting, inbound lead follow-up, dormant account reengagement, and accurate CRM documentation.
• Establishes credibility as a professional, informed first point of contact for prospects, dormant clients, and CFC contacts.
• Prospects, identifies, and develops new sales opportunities through targeted campaigns using phone, email, LinkedIn and other forms of professional communication
• Assist DCDs by preparing prospect context, outreach insights, and relevant background information prior to qualified meetings.
• Conducts initial qualification conversations to determine organizational fit, relevant business need, appropriate contact, and readiness for a DCD-led discovery conversation; ensures a seamless handoff of qualified opportunities to the assigned Director of Client Development.
• Secures meetings with prospective clients leveraging current marketing campaigns, relevant business news, current trends and industry knowledge for the Directors of Client Development (DCDs) 
• Tracks and reports sales activities, using Salesforce, chronicling details of client relationships, inclusive of sales insights and action plans 
• Maintains accurate account and contact data in Salesforce in an effort to improve the quality of the database
• Works inclusively and collaboratively with colleagues across ELI to ensure that clients receive the best solution for their business
• Proactively develops ways to improve the client experience in an effort to positively impact brand loyalty
• Understands ELI’s suite of products and services