Brand Manager - Koala Bare (parent company Anderson County Distilling Company)

Anderson County Distilling Company 

(Larrikin Bourbon Company & Koala Bare)

BRAND MANAGER – Koala Bare

Position Vacancy:  Brand Manager – Koala Bare 

Location: Larrikin Bourbon Company – Lawrenceburg, KY

Position: Type: Internship / Part-Time 

Compensation:

• Wage negotiable, based on experience
• Eligible for annual performance bonus
• Eligible to join company health insurance program at Open Season
   

Position Overview

Anderson County Distilling Company (ACDC) is seeking a Brand Manager for Koala Bare, our line of Modern Australian Gin, Vodka, and Ready-to-Drink beverages that was launched in May 2026. We are positioning this brand to be the premier gin produced in the United States by 2028. 

This position reports directly to the President and Managing Director of ACDC. 

The Brand Manager of Koala Bare (KB) is crucial to KB’s ability to increase sales and expand nationwide brand awareness. The ideal candidate will have proven success leveraging social media platforms to convey brand identity. Strong communication skills, creativity, organization, initiative, and the ability to work closely with a small, high-performing team are essential.

Why Larrikin

We are a small team with big ambitions. This role offers the opportunity to make an immediate impact, shape the guest experience, build a strong team culture, and help drive the next stage of growth for Koala Bare.

Core Responsibilities

• Expand nationwide brand awareness of the KB brand to increase sales.  
• Keep consistent the brand voice, story, personality, and customer-facing presence.
• Present KB consistently across traditional media and social media platforms.  
• Social media content creation, planning, storytelling and influencer engagement.
• Coordinate with the team to keep projects organized and moving forward.
• Develop and implement a brand management plan with quarterly and annual deliverables.
• Create a detailed budget to achieve goals outlined in the brand management plan.
• Organize and maintain brand assets, photos, videos, copy, and marketing materials.
• Work with the Tasting Room staff to leverage/position brand merchandise, host brand-specific onsite events, and ensure consistent brand communication/presentation.
• Organize and execute offsite events and represent the brand at public engagements.
• Coordinate with the Managing Director to educate Brand Advocates regarding KB.