[BBDOTQ USA Inc.] Marketing Specialist
This job posting is for BBDOTQ USA Inc. and is supported by KOTRA New York.
Marketing Specialist (Experienced)
Company: BBDOTQ USA Inc.
Location: 2134 North Central Rd., Fort Lee, NJ 07024
Employment Type: Full-Time
About the Role
BBDOTQ USA Inc. is seeking an experienced and motivated Marketing Specialist to join our Marketing Team at our New Jersey headquarters. This role will focus on developing market strategies, analyzing competitors and industry trends, planning marketing campaigns, and executing promotional programs to drive sales, traffic, and digital engagement.
The ideal candidate is bilingual in Korean and English, has a strong understanding of marketing principles and the food service industry, and is comfortable working in a dynamic business environment.
Key Responsibilities
- Develop and analyze marketing strategies by target audience and market segment
- Conduct competitive and market analysis to identify trends and business opportunities
- Develop business modeling strategies and establish strategic direction
- Plan and execute campaign-based marketing budgets and implementation plans
- Develop and execute market-wide promotions and programs to drive sales, traffic, and digital engagement
- Manage external marketing agencies and related projects
- Plan and execute brand marketing campaigns
Qualifications
- Fluency in both Korean and English, with strong written and verbal communication skills
- Bachelor's degree in Business Administration, Finance, Economics, Marketing, or a related field
- Proficiency in Microsoft Office, including Excel, PowerPoint, and Word
- Familiarity with advertising terminology and fundamental digital marketing concepts
- Understanding of trends in the food service and restaurant industry
- Relevant professional experience in marketing or a related field
Preferred Qualifications
- Advanced computer skills and/or MOS certification
- Google Analytics certification or other marketing-related certifications
- Academic background in Culinary Arts, Hospitality Management, Food Service Management, or a related field