Bilingual (English and Chinese) Social Media/Marketing Interns

Bilingual (English and Chinese) Social Media/Marketing Interns

Job Summary

As the Social Media & Marketing interns, you will be responsible for developing and executing creative strategies across all social media platforms to ensure brand consistency, attract and engage audiences, and drive traffic and sales. You’ll also work on broader marketing campaigns, optimizing performance and ensuring our message resonates across all channels.

Responsibilities

Social Media Management:

• Develop, execute, and manage content calendars for all social media platforms (e.g., Instagram, Facebook, LinkedIn, TikTok, X/Twitter, Youtube, Wechat etc.).
• Craft engaging, on-brand, and visually appealing social media content, including captions, photos, and videos.
• Create and implement social media strategies to grow followers, increase engagement, and boost brand awareness.
• Monitor and respond to comments, messages, and reviews in a timely and professional manner to foster community engagement.
• Stay up to date on social media trends, platform updates, and new tools to keep the brand ahead of the curve.

Marketing & Campaigns:

• Assist in planning and executing multi-channel marketing campaigns, ensuring alignment with brand goals and strategies.
• Collaborate with the design and content teams to create marketing assets (email newsletters, ads, collateral, etc.).
• Launch paid campaigns on social media platforms (boosted posts, awareness campaigns, retargeting, etc.).
• Develop SEO-friendly content to amplify digital visibility across multiple channels.

Analytics & Reporting:

• Track performance and engagement metrics for all social media campaigns and initiatives.
• Generate weekly/monthly reports to provide actionable insights and recommendations for improvement.
• Monitor KPIs such as follower growth, engagement rate, website conversions, and ROI.

Collaboration:

• Work closely with cross-functional teams (design, sales, product, etc.) to ensure alignment between social content and business goals.
• Engage in brainstorming sessions to generate innovative ideas that will resonate with our target audience.

Qualifications

• Pursuing degree in marketing, communications, or a related field (or equivalent experience).
• Proven experience managing social media platforms for a brand, business, or organization.
• Clear understanding of social media best practices, algorithms, and engagement strategies.
• Strong written and verbal communication and a knack for creating attention-grabbing content.
• Proficiency in design tools such as Canva, Adobe Creative Suite, or similar platforms.
• Knowledge of social media analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics, or platform-native analytics).
• Experience in running and optimizing paid social campaigns is a plus.
• Ability to juggle multiple priorities, work independently, and meet deadlines.

Preferred Skills (Bonus):

• Photography/video production skills for content creation.
• Familiarity with email marketing platforms (e.g., MailChimp, HubSpot, Klaviyo).
• SEO knowledge and content marketing expertise.
• Experience in influencer outreach or collaborations.