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Social Media Creator (contract/internship)

Utopic
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Social Media Content Creator (Contract/Paid Internship)

“Kawaii” (Japanese for cute) is now the #1 subculture for women globally. Blind boxes. Claw machines. Gashapon machines. But most importantly… never-ending cuteness. 

Founded by a former TikTok executive, Utopic aspires to be the next big name in kawaii culture. By building a live service mobile game and portfolio of collectible toys, we aim to popularize a new generation of cute characters for kawaii fans around the world. 

We are looking for a Social Media Content Creator familiar with the kawaii space to own the strategy and content creation for our owned social media accounts (TikTok, Instagram, Pinterest, YouTube), while scaling our social media presence through UGC and influencers. This is a remote contract or paid internship role. Join us to create a cultural phenomenon.

What you'll do:

  • Oversee day-to-day content strategy and calendar across TikTok, Instagram, Pinterest, and YouTube 
  • Develop and maintain our brand identity, balancing cute and cool across text and typography, visuals, characters, and captured content 
  • Analyze viral trends and top-performing formats and hooks and develop content that is culturally-relevant and on-brand
  • Use data performance and community feedback to shape and improve content strategy
  • Actively engage with the community through comments, DMs, tagged content, and interactive stories
  • Generate and test hypotheses across formats and hooks and identify winners to repeat and scale 
  • Facilitate UGC and influencer campaigns, from research and outreach to briefing and content approval

What you’ll bring:

  • 1-3 years of experience creating content for personal or brand accounts
  • Familiarity with kawaii and adjacent subcultures, such cutecore, juminocore, Y2K, McBling, magical girls, alt, and goth
  • Passion for fashion, trinkets, plushies, vinyl figures, DIY art and decorating
  • Degrees in marketing, English, fashion, art history, fine arts, illustration preferred
  • Portfolio of social media content showing range across platforms, content verticals, and formats
  • Experience managing UGC programs or influencer campaigns for a brand or agency preferred
  • Proficiency with content creation and editing tools (e.g. TikTok, CapCut, Premiere Pro, Lightroom)
  • Deep fluency in TikTok and Pinterest trends, algorithms, and platform-specific best practices
  • Comfort being on camera, and/or experience directing other on-camera talent to capture content naturally

Pay range:

The hourly rate range for this position is between $19–$45/hour USD. This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience. This role is restricted to US candidates.