Marketing Analyst

Job Summary
We are seeking a results-driven Marketing Analyst who thrives in a data-driven environment. This role offers an exciting opportunity to shape impactful marketing strategies, analyze consumer insights, and optimize campaign performance across multiple channels — making a real difference in a fast-growing organization.

Key Responsibilities
Analyze marketing campaign performance and provide actionable insights to optimize ROI
Conduct in-depth market research, competitor analysis, and consumer behavior studies
Develop and maintain dashboards and reports to track key marketing KPIs
Collaborate with cross-functional teams including sales, product, and creative
Support go-to-market strategies for new product launches
Monitor industry trends and identify new growth opportunities
Present data-driven recommendations to senior stakeholders

Required Qualifications
Master's degree in Marketing, Business Analytics, Data Science, or related field (Graduating 2025 or 2026)
2–4 years of experience (including internships, academic projects, or personal projects)
Strong analytical mindset with ability to interpret complex data sets
Proficiency in Excel and experience with data analysis
Solid understanding of digital marketing principles and consumer behavior
Excellent written and verbal communication skills

Preferred Qualifications
Experience with platforms such as Google Analytics, HubSpot, Salesforce, or Apollo
Familiarity with SEO/SEM strategies and paid media campaigns
Exposure to data visualization tools like Tableau, Power BI, or Looker
Understanding of A/B testing and conversion rate optimization
Experience with CRM tools and marketing automation platforms
Strong portfolio or real-world project experience