Influencer & Affiliate Lead
Influencer & Affiliate Lead at Atoms
Atoms is a premium footwear brand in NYC, repositioning around one idea: walking. We are standing up a creator and affiliate program from zero this quarter, and we need the person who runs it end to end.
The role: You own influencer and affiliate end-to-end. Finding the right creators, building the relationships, closing the deals, and making sure every partnership drives revenue - not reach for its own sake.
This is not a strategy job. The strategy exists. This is the job of making 200 creators say yes.
What you will do
- Build and own the creator pipeline: find them, DM them, price them, close them
- Source TikTok and Instagram creators in walking, health, daily fit-check, and 10k-steps content - people with consistent 100k+ view reach across their last 10 videos
- Negotiate creator packages and make both sides feel good about it
- Run posting waves: everyone briefed, everyone delivered, everyone posting inside the same 2-hour window
- Manage clipping channels (Whop and similar) as an amplification layer
- Stand up the affiliate program: links, rates, tracking, payouts, leaderboard
- Report weekly on the only numbers that matter: cost per creator, views per dollar, link-attributed revenue, CAC vs. the $20 blended target
Who you are
The most important thing: you have done this before at a similar stage and you have proof. Beyond that:
- You have personally closed 50+ creator deals and can show the receipts
- You have built or meaningfully grown an affiliate program yourself - not managed one someone else set up
- Your cold outreach gets replies. You write well and you know how to make a pitch feel personal
- You understand attribution. You know the difference between a creator who looks good and a creator who drives revenue, and you can tell them apart before signing the deal
- You are comfortable with affiliate and creator tooling on Shopify - Shopify Collabs, Social Snowball, Refersion, Superfiliate, or similar
- You live inside TikTok and X. You knew about the last three viral DTC launches while they were happening, and you can explain the mechanics of why they worked
- You negotiate in DMs comfortably and follow up without being asked
- You work well without much structure. You set your own priorities and you follow through
- You are scrappy by default. A no from a creator's manager is the start of the conversation
- You care about DTC and creator culture beyond the paycheck - this space is where you would be spending your time anyway
- Bonus: you have built your own audience, newsletter, or community at any scale
- Bonus: you have run a Whop clipping campaign or a Spark Ads whitelist
Why join Atoms
- The product does the convincing. Atoms invented perfect fit sizing, and customers write us reviews that read like letters. Your job is distribution, not persuasion
- You work directly with the founder. Decisions take hours, not weeks
- Early enough that your work visibly moves the number - this channel's revenue line starts at zero and you own everything it becomes
- Everything is measured, and work that moves a number gets more room. Work that does not gets cut - including ours
The bar for the first 90 days
- Wave one live: 3-4 creators posted in-window, clipped, and measured
- Wave two live: 5-6 more, informed by wave one numbers
- Affiliate program running with the first 25 creators carrying links
- A pipeline doc with 200 qualified creators, priced and staged
Details
- Full-time or full-time contractor to start
- NYC preferred, remote considered for the right person
- Comp: base + performance tied to link-attributed revenue (range shared in first conversation)
To apply, send:
- Three creators you would sign for Atoms this week, what you would pay each, and one line on why
- The best affiliate or influencer campaign you have run - what you did, what it drove
- Links to any relevant work
No cover letter. We read every application.