Associate, Programmatic Media Optimization (Expression of Interest)
WPP Media Solutions – Associate, Programmatic, Media Optimization (Early Career)
Important Note: This is not an active job opening. By submitting your details, you are expressing interest in future entry-level opportunities at WPP Media Solutions. We encourage you to connect with our recruitment team so we can keep you in mind as media changes and new early career roles emerge.
Role Summary & Impact
Are you eager to sit at the intersection of media, data science, and artificial intelligence? The programmatic landscape is evolving rapidly, and our Media Optimization team is leading the charge by leveraging cutting-edge technology to drive real business results.
This Expression of Interest is your invitation to jumpstart your career and be considered for future Associate, Programmatic, Media Optimization roles within our Solutions Delivery team in New York, NY. As a junior specialist on this team, you will work alongside programmatic and AI experts, growing your technical expertise from the ground up while actively managing and optimizing multi-channel digital campaigns.
By registering, you'll:
- Connect with our early talent recruitment team and stay updated on entry-level opportunities in New York.
- Be among the first to hear about relevant Associate openings as they arise.
- Become part of our global collective that's reimagining media in the AI era.
Your Impact & Responsibilities
As an Associate on our Media Optimization team, your day-to-day responsibilities may include:
- Platform Mastery: Growing your technical knowledge of programmatic systems so that you gain a comprehensive understanding of all company-utilized platforms and practices within your first year.
- Campaign Setup: Planning the structure and taking ownership of the technical setup of programmatic campaigns across all channels, including display, video, Advanced TV, DOOH, and Commerce.
- Campaign Maintenance: Managing all aspects of campaign upkeep—including active quality assurance (QA) checks, performance tracking, pacing, optimization, and profitability updates.
- Testing & Innovation: Driving tech tests, scaling successful programs, seeking out new optimization tactics, and sharing best practices with the wider team.
- Data-Driven Strategy: Partnering with Account Services to turn data-backed, actionable insights from your optimizations into strategic client recommendations.
- Ad Operations: Traffic creatives and tracking pixels while handling technical troubleshooting, support, and discrepancy investigation.
- Specialist Development: Cultivating deep, specialized expertise in a chosen programmatic pillar (such as Artificial Intelligence, Supply Management, Dynamic Creative, or Data Integration) to establish best practices.
- Industry Learning: Deepening your wider media knowledge through trade journals, workshops, and industry events.
Skills & Experience
We are looking for curious, analytical, and collaborative early career talent. We encourage you to apply if you bring some or all of the following (listed in order of importance):
- Passion & Curiosity: A genuine interest in digital media, advertising technology, and Artificial Intelligence.
- Strong Communication: The ability to explain technical concepts in simple, easy-to-understand terms.
- Analytical Mindset: Strong analytical skills and a natural affinity for working with numbers.
- Agility: A quick learner who loves to master new software tools and experiment with different analytical approaches.
- Tech-Savviness: The ability to drive real-world results through the creative use of technology.
- Excel & Math Skills: A basic understanding of math concepts (weighted averages, algebra) and familiarity with Microsoft Excel functions like Pivot Tables and VLookups is a plus.
- Self-Starter Attitude: Someone who is proactive, not afraid to ask for help, and eager to volunteer new ideas.
- Attention to Detail: Excellent organizational skills with the ability to manage multiple clients, tasks, and deadlines concurrently.