Social Media Manager

Essentially Edith is preparing to launch an online women's boutique built around one simple idea: how is she supposed to feel when she wears this? We curate elevated, intentional pieces for women who want to feel like themselves — polished, confident, and a little extraordinary. 

We're launching with a new branding kit and need a Social Media & Marketing/Content Manager to build and grow our brand presence across Instagram, Facebook, and Pinterest. You'll post our latest clothing arrivals consistently across all three platforms, create visually cohesive, on-brand content that draws attention and drives traffic, develop a content calendar and posting strategy, style and photograph products to match our brand aesthetic, engage with followers and build community, track performance metrics and adjust strategy based on what's working, and collaborate on seasonal campaigns and promotions. 

You're perfect if you have experience managing social media for a brand or business (retail or fashion experience is a huge plus), are obsessed with visual branding and creating a cohesive aesthetic across platforms, know Instagram, Facebook, and Pinterest inside and out, understand Canva or similar design tools to make content look polished and on-brand, are a self-starter who can work independently and take creative direction, are organized and meet deadlines consistently, and have a portfolio or your own social accounts that show your style and strategy. We offer competitive pay ($17–$20/hour based on experience), flexible scheduling with required availability for pop-ups and festivals, an employee discount on Essentially Edith pieces, and a fun, supportive team that feels like family. Send in your resume and 2–3 examples of social media work you've created (Instagram handle, Pinterest boards, portfolio link, or screenshots)

Must live in Rochester, NY for at least one year from July 1, 2026