Social Media Strategist & Content Creator
Social Media Strategist & Content Creator
Law Office of Parag L. Amin, P.C. (LawPLA) · Remote (U.S.) · Full-Time
The Work
We’re a California-based law firm with a national media presence — and we’re looking for a creative Social Media Strategist & Content Creator to help us grow across YouTube, Instagram, and LinkedIn.
At the Law Offices of Parag L. Amin, P.C. (LawPLA), our content reaches thousands of business owners and professionals each month. We’re building a powerful digital brand — one that’s smart, authentic, and inspiring. If you love creating content that connects and drives measurable results, this is your chance to take the lead.
📸 Instagram: instagram.com/paragaminesq
🎥 YouTube: youtube.com/@lawpla
TikTok: https://www.tiktok.com/@paragaminesq
If you can watch those and immediately start generating ideas — you're who we're looking for.
This Role Is For You If…
You've created content for professional, B2B, or service-based brands and you know how to make complex topics feel accessible — without dumbing them down
You can shift tone fluidly: authoritative explainer one day, fun trending Reel the next
You're a freelancer who's ready to go all-in on one brand and build something with lasting impact
You think strategy first — you ask "why will this work for this audience?" before you hit record
You're as comfortable writing a tight hook as you are analyzing why a post underperformed
This message resonates with you: https://youtu.be/HQB1X6VsxKo?si=KAeh3lMtc4pzBxw4
This Role Is NOT For You If…
Your portfolio is exclusively lifestyle, food, fashion, or entertainment content
You can do fun but freeze up when the content needs real substance
You can do substance but everything you make feels stiff and corporate
You need a creative director telling you what to make each week
What You'll Do
Develop and execute platform-specific content strategies for YouTube, Instagram Reels, and LinkedIn
Creative freedom for content development with final approval required before posting
Help create short-form video content that earns attention and trust
Write hooks and captions that stop the scroll and reflect the intelligence of our audience
Identify high-performing content to repurpose into YouTube or Meta ad campaigns
Track performance data and translate it into concrete strategy adjustments — not just reports
Stay current on platform trends and formats relevant to professional and business audiences
What We're Looking For
2+ years creating content professionally — ideally with some experience in professional services, B2B, legal, finance, or consulting (lifestyle content alone won't translate here)
Strong short-form video skills — you can shoot, edit, and publish independently
Range: a portfolio that shows you can go from informative to entertaining without losing quality
A writing voice that's natural, conversational, and credible
Comfort reading performance data and adjusting strategy based on what it tells you
Familiarity with Meta Ads Manager or YouTube Ads at a working-knowledge level
Self-directed, proactive, and reliable — you bring ideas, you don't wait for them
Our Core Values
Growth · Integrity · Value · Accountability · Proactivity · Results · Dependability · Service
These aren't wall art. They're how we make decisions, serve clients, and work with each other every day.
Compensation & Benefits
$18–24/hour, depending on experience
Performance-based incentives tied to measurable growth
Health benefits and paid time off after 90 days
Real creative ownership — you'll collaborate directly with the founding attorney, not a marketing committee
How to Apply
We want to see how you think and how you show up on camera.
Complete all four steps — applications missing any step will not be reviewed:
Record a 1–2 minute video (phone is fine) covering:
Why your background fits this kind of content — professional and personality-driven
Which of our core values resonates with you and why
One specific idea for our YouTube or Instagram that shows you understand our audience — and why you think it would work
Send your resume with links and data metrics from popular content you've created — especially anything that shows your range
Email both to careers@lawpla.com
Subject line: Social Media Strategist – [Your Name] – [Your City]
The video is your first audition. Make it reflect both sides of what this role requires.